SuppRankedRule 1
Rule 1 sells an estimated 3.4K units a month on Amazon across 2 Best Sellers products, worth roughly $181K/mo in gross revenue at list price (a modeled estimate, not Amazon data). That puts it #541 of 867 tracked supplement brands by SuppRanked score and #394 by estimated revenue. It peaks at #79 in Amazon's Whey Protein Best Sellers list. Its biggest niche is whey protein, where it is #33 by estimated revenue with about 1% of that top 100's est. sales. The top seller is Rule 1 Proteins R1 Protein Whey Isolate, Vanilla Créme, 30 Servings… at ~$108K/mo est.
Categories Ranked in 1 Best Sellers list · best position shown
Rule 1 products on Amazon Best Sellers Sorted by est. revenue/mo
| Product | Est. revenue/mo |
|---|---|
| Rule 1 Proteins R1 Protein Whey Isolate, Vanilla Créme, 30 Servings | 25g of Protein from… ASIN B09Q4KRNVQ · #79 Whey Protein · 1.8K units | $108K |
| Rule 1 Proteins Whey Protein Powder, Vanilla Ice Cream, 27 Servings | 24g Fast-Acting… ASIN B09VMBDPD9 · #90 Whey Protein · 1.6K units | $74K |
Prices, ratings and ranks as seen on October 15, 2026. Links go to the product on Amazon.com.
Competitors & comparisons
Top rivals in Whey Protein
- FlavCity · $203K/mo est.
- Earth Fed Muscle · $199K/mo est.
- Muscle Milk · $189K/mo est.
- JYM · $180K/mo est.
- Just Ingredients · $177K/mo est.
- Axe & Sledge · $171K/mo est.
Brands ranked near Rule 1
- #537 Cocó · $76K/mo est.
- #538 Proferrin · $191K/mo est.
- #539 Balance of Nature · $353K/mo est.
- #540 MASON · $57K/mo est.
- #542 Biote · $174K/mo est.
- #543 TQ-Advanced · $105K/mo est.
- #544 Cerabeta · $82K/mo est.
- #545 Morning Recovery · $86K/mo est.
Claiming is free and lets you correct details. A Featured profile ($79/mo) adds a "Featured" label, your logo, description, links and a highlighted row. Your rank is never affected.
Reach the supplement founders, operators and investors who check where they rank. $499/mo, 20/20 spots open.
Advertise on SuppRanked →Show off your rank
Is Rule 1 your brand? Add this free badge to your website, Amazon A+ story page or press kit. It links to this profile and updates daily.
How is Rule 1 ranked?
The score (0–100) blends estimated monthly units (60%), category rank visibility (30%) and breadth across categories (10%). Est. revenue/mo is estimated units × list price, summed across the brand's ranked products. Methodology