Culturelle vs Seed: Amazon sales compared

Estimated Amazon revenue, units and category ranks for both brands, side by side. Updated October 15, 2026.

On Amazon, Culturelle brings in an estimated $3.1M/mo versus $2.5M/mo for Seed, about 21% more than its rival (modeled estimates, Oct 15, 2026). Culturelle also sells more units (~126K vs ~42.1K a month) across 12 ranked products to 1. They meet in 3 Best Sellers lists, and Seed out-sells Culturelle in every one, despite the smaller overall total.

Head to head

MetricCulturelleSeed
Est. revenue/mo$3.1M$2.5M
Est. units/mo126K42.1K
Overall rank (score)#109#356
Rank by est. revenue#144#186
SuppRanked score53.145.8
Best-selling products121
Categories ranked in93
#1 category ranks00
Gummy share17%0%

Shared categories Est. revenue/mo in each Best Sellers top 100 · best position

CategoryCulturelleSeedBest rank
Digestive Supplements$2.5M$2.5M#10 / #6
Probiotics$2.3M$2.5M#5 / #4
Vitamins, Minerals & Supplements$948K$2.5M#84 / #38

Top products

As an Amazon Associate, SuppRanked earns from qualifying purchases.

Estimates, not official Amazon data. Rankings and revenue are modeled from public Amazon Best Sellers lists and list prices (units × price, before returns, discounts and fees; not profit) and may differ from real sales. How it works.

FAQ

Which sells more on Amazon, Culturelle or Seed?

By SuppRanked's estimates, Culturelle sells more: about $3.1M/mo in Amazon revenue versus $2.5M/mo for Seed. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 15, 2026), not official Amazon sales data.

Who sells more digestive supplements on Amazon, Culturelle or Seed?

In the Digestive Supplements Best Sellers top 100, Seed leads with ~$2.5M/mo estimated, against ~$2.5M/mo for Culturelle. Estimates only.

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