It's Just!
It's Just! sells an estimated 29.2K units a month on Amazon across 5 Best Sellers products, worth roughly $488K/mo in gross revenue at list price (a modeled estimate, not Amazon data). That puts it #131 of 867 tracked supplement brands by SuppRanked score and #200 by estimated revenue. It peaks at #46 in Amazon's Herbal Supplements Best Sellers list. Its biggest niche is creatine, where it is #62 by estimated revenue with about 0% of that top 100's est. sales. The top seller is It's Just! - Psyllium Husk Powder, Unflavored, 10oz | GLP-1 Friendly… at ~$148K/mo est.
Categories Ranked in 6 Best Sellers lists · best position shown
It's Just! products on Amazon Best Sellers Sorted by est. revenue/mo
| Product | Est. revenue/mo |
|---|---|
| It's Just! - Psyllium Husk Powder, Unflavored, 10oz | GLP-1 Friendly, Easy Mixing Dietary… ASIN B07RYBVLH8 · #46 Herbal Supplements · 12.3K units | $148K |
| It's Just! - Creatine Monohydrate Powder, Unflavored, 500g / 100 Servings | Pure Creatine… ASIN B0CCCNKD73 · #54 Creatine · 8.6K units | $137K |
| It's Just! - Collagen Peptides, Grass-Fed, Protein Powder, Unflavored, 20oz | GLP-1… ASIN B0DFRX299Q · #84 Collagen · 5.3K units | $117K |
| It's Just! - 100% Whey Protein Concentrate, 1.25lb, Unflavored | GLP-1 Friendly, Made in… ASIN B0B4ZCKGPT · #58 Whey Protein · 2.2K units | $67K |
| It's Just! - Pea Protein Isolate, 24oz, Unflavored | Plant Based, Premium Quality, Gluten… ASIN B0CZ7VQSY7 · #68 Plant Protein · 796 units | $20K |
Prices, ratings and ranks as seen on October 15, 2026. Links go to the product on Amazon.com.
Competitors & comparisons
Top rivals in Herbal Supplements
- Nature Made · $206K/mo est.
- Pure Encapsulations · $157K/mo est.
- VEV · $154K/mo est.
- Garden of Life · $142K/mo est.
- Kate Naturals · $102K/mo est.
- Emergen-C · $101K/mo est.
Brands ranked near It's Just!
- #127 NUSAVA · $493K/mo est.
- #128 NaturaLife Labs · $516K/mo est.
- #129 Nature's Trove · $220K/mo est.
- #130 Santa Cruz Paleo · $542K/mo est.
- #132 RAW · $924K/mo est.
- #133 NATURE TARGET · $562K/mo est.
- #134 Oath · $709K/mo est.
- #135 Nutrex · $629K/mo est.
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How is It's Just! ranked?
The score (0–100) blends estimated monthly units (60%), category rank visibility (30%) and breadth across categories (10%). Est. revenue/mo is estimated units × list price, summed across the brand's ranked products. Methodology