SuppRankedEnsure vs Muscle Milk: Amazon sales compared
Estimated Amazon revenue, units and category ranks for both brands, side by side. Updated October 15, 2026.
On Amazon, Ensure brings in an estimated $4.5M/mo versus $3.8M/mo for Muscle Milk, about 18% more than its rival (modeled estimates, Oct 15, 2026). Ensure also sells more units (~131K vs ~127K a month) across 18 ranked products to 11. They meet in 4 Best Sellers lists: Ensure leads in 3 and Muscle Milk in 1.
Head to head
| Metric | Ensure | Muscle Milk |
|---|---|---|
| Est. revenue/mo | $4.5M | $3.8M |
| Est. units/mo | 131K | 127K |
| Overall rank (score) | #84 | #87 |
| Rank by est. revenue | #86 | #100 |
| SuppRanked score | 54.5 | 54.5 |
| Best-selling products | 18 | 11 |
| Categories ranked in | 5 | 7 |
| #1 category ranks | 1 | 0 |
| Gummy share | 0% | 0% |
Shared categories Est. revenue/mo in each Best Sellers top 100 · best position
| Category | Ensure | Muscle Milk |
|---|---|---|
| Ready-to-Drink Protein | $4.4M | $2M |
| Protein | $3.1M | $2.4M |
| Sports Nutrition | $1.5M | $2.4M |
| Diet & Sports Nutrition | $1.5M | $1.3M |
Top products
Ensure
Muscle Milk
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FAQ
Which sells more on Amazon, Ensure or Muscle Milk?
By SuppRanked's estimates, Ensure sells more: about $4.5M/mo in Amazon revenue versus $3.8M/mo for Muscle Milk. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 15, 2026), not official Amazon sales data.
Who sells more ready-to-drink protein on Amazon, Ensure or Muscle Milk?
In the Ready-to-Drink Protein Best Sellers top 100, Ensure leads with ~$4.4M/mo estimated, against ~$2M/mo for Muscle Milk. Estimates only.