Ensure vs Premier Protein: Amazon sales compared

Estimated Amazon revenue, units and category ranks for both brands, side by side. Updated October 15, 2026.

On Amazon, Ensure brings in an estimated $5.9M/mo versus $2.1M/mo for Premier Protein, about 2.8× as much as its rival (modeled estimates, Oct 15, 2026). Ensure also sells more units (~177K vs ~70.7K a month) across 18 ranked products to 8. They meet in 4 Best Sellers lists, and Ensure out-sells Premier Protein in every one.

Head to head

MetricEnsurePremier Protein
Est. revenue/mo$5.9M$2.1M
Est. units/mo177K70.7K
Overall rank (score)#46#89
Rank by est. revenue#22#80
SuppRanked score58.052.5
Best-selling products188
Categories ranked in55
#1 category ranks10
Gummy share0%0%

Shared categories Est. revenue/mo in each Best Sellers top 100 · best position

CategoryEnsurePremier ProteinBest rank
Ready-to-Drink Protein$5.9M$1.3M#1 / #17
Protein$4.5M$1.6M#3 / #8
Diet & Sports Nutrition$2.4M$750K#12 / #48
Sports Nutrition$2.4M$750K#10 / #30

Top products

As an Amazon Associate SuppRanked earns from qualifying purchases.

Estimates, not Amazon data. Modeled from public Best Sellers ranks and list prices; not profit. How it works

FAQ

Which sells more on Amazon, Ensure or Premier Protein?

By SuppRanked's estimates, Ensure sells more: about $5.9M/mo in Amazon revenue versus $2.1M/mo for Premier Protein. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 15, 2026), not official Amazon sales data.

Who sells more ready-to-drink protein on Amazon, Ensure or Premier Protein?

In the Ready-to-Drink Protein Best Sellers top 100, Ensure leads with ~$5.9M/mo estimated, against ~$1.3M/mo for Premier Protein. Estimates only.

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