SuppRankedNature Made vs Micro Ingredients: Amazon sales compared
Estimated Amazon revenue, units and category ranks for both brands, side by side. Updated October 15, 2026.
On Amazon, Nature Made brings in an estimated $15.6M/mo versus $9.6M/mo for Micro Ingredients, about 62% more than its rival (modeled estimates, Oct 15, 2026). Nature Made also sells more units (~1.1M vs ~331K a month) across 96 ranked products to 40. They meet in 17 Best Sellers lists: Nature Made leads in 11 and Micro Ingredients in 6. Nature Made has the higher average rating (4.67 vs 4.58).
Head to head
| Metric | Nature Made | Micro Ingredients |
|---|---|---|
| Est. revenue/mo | $15.6M | $9.6M |
| Est. units/mo | 1.1M | 331K |
| Overall rank (score) | #1 | #8 |
| Rank by est. revenue | #2 | #6 |
| SuppRanked score | 97.2 | 78.5 |
| Best-selling products | 96 | 40 |
| Categories ranked in | 26 | 24 |
| #1 category ranks | 2 | 0 |
| Avg rating | 4.67 | 4.58 |
| Total reviews | 1.3M | 165K |
| Gummy share | 31% | 0% |
Shared categories Est. revenue/mo in each Best Sellers top 100 · best position
| Category | Nature Made | Micro Ingredients |
|---|---|---|
| Vitamins, Minerals & Supplements | $4.6M | $2.7M |
| Vitamins | $5.6M | $1.2M |
| Minerals | $2.7M | $431K |
| Magnesium | $2M | $431K |
| Essential Fatty Acids | $1.7M | $598K |
| Herbal Supplements | $206K | $2.1M |
| Vitamin D3 & K2 | $804K | $1.5M |
| Collagen | $188K | $2.1M |
| Antioxidants | $668K | $1.3M |
| Prenatal Vitamins | $1.7M | $79K |
| Fish Oil (Omega-3) | $1.3M | $114K |
| Omega Oils | $781K | $227K |
| Turmeric | $328K | $336K |
| Iron | $495K | $52K |
| Dietary Fiber | $296K | $117K |
| Ashwagandha | $141K | $117K |
| Mushrooms | $19K | $92K |
Top products
Nature Made
Micro Ingredients
FAQ
Which sells more on Amazon, Nature Made or Micro Ingredients?
By SuppRanked's estimates, Nature Made sells more: about $15.6M/mo in Amazon revenue versus $9.6M/mo for Micro Ingredients. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 15, 2026), not official Amazon sales data.
Who sells more Vitamins, Minerals & Supplements on Amazon, Nature Made or Micro Ingredients?
In the Vitamins, Minerals & Supplements Best Sellers top 100, Nature Made leads with ~$4.6M/mo estimated, against ~$2.7M/mo for Micro Ingredients. Estimates only.