SuppRankedNature's Way vs Humann: Amazon sales compared
Estimated Amazon revenue, units and category ranks for both brands, side by side. Updated October 15, 2026.
On Amazon, Nature's Way brings in an estimated $5.2M/mo versus $3.7M/mo for Humann, about 43% more than its rival (modeled estimates, Oct 15, 2026). Nature's Way also sells more units (~348K vs ~99.8K a month) across 141 ranked products to 21. They meet in 8 Best Sellers lists, and Humann out-sells Nature's Way in every one, despite the smaller overall total.
Head to head
| Metric | Nature's Way | Humann |
|---|---|---|
| Est. revenue/mo | $5.2M | $3.7M |
| Est. units/mo | 348K | 99.8K |
| Overall rank (score) | #12 | #49 |
| Rank by est. revenue | #25 | #46 |
| SuppRanked score | 73.1 | 57.7 |
| Best-selling products | 141 | 21 |
| Categories ranked in | 83 | 18 |
| #1 category ranks | 4 | 1 |
| Gummy share | 6% | 19% |
Shared categories Est. revenue/mo in each Best Sellers top 100 · best position
| Category | Nature's Way | Humann |
|---|---|---|
| Fruit Extracts | $1.6M | $2.1M |
| Herbal Supplements | $1.4M | $1.7M |
| Vitamins, Minerals & Supplements | $1.3M | $1.4M |
| Grape Seed Extract | $8K | $2.3M |
| Energy Herbals | $6K | $374K |
| Hawthorn | $16K | $100K |
| Olive Leaf | $9K | $22K |
| Flavonoids | $7K | $11K |
Top products
Nature's Way
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FAQ
Which sells more on Amazon, Nature's Way or Humann?
By SuppRanked's estimates, Nature's Way sells more: about $5.2M/mo in Amazon revenue versus $3.7M/mo for Humann. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 15, 2026), not official Amazon sales data.
Who sells more fruit extracts on Amazon, Nature's Way or Humann?
In the Fruit Extracts Best Sellers top 100, Humann leads with ~$2.1M/mo estimated, against ~$1.6M/mo for Nature's Way. Estimates only.