SuppRankedNOW Foods vs Humann: Amazon sales compared
Estimated Amazon revenue, units and category ranks for both brands, side by side. Updated October 15, 2026.
On Amazon, NOW Foods brings in an estimated $7.2M/mo versus $2M/mo for Humann, about 3.6× as much as its rival (modeled estimates, Oct 15, 2026). NOW Foods also sells more units (~463K vs ~52.4K a month) across 80 ranked products to 5. They meet in 3 Best Sellers lists, and Humann out-sells NOW Foods in every one, despite the smaller overall total. NOW Foods has the higher average rating (4.62 vs 4.48).
Head to head
| Metric | NOW Foods | Humann |
|---|---|---|
| Est. revenue/mo | $7.2M | $2M |
| Est. units/mo | 463K | 52.4K |
| Overall rank (score) | #5 | #71 |
| Rank by est. revenue | #11 | #52 |
| SuppRanked score | 85.9 | 56.1 |
| Best-selling products | 80 | 5 |
| Categories ranked in | 31 | 5 |
| #1 category ranks | 0 | 0 |
| Avg rating | 4.62 | 4.48 |
| Total reviews | 65K | 111K |
| Gummy share | 0% | 20% |
Shared categories Est. revenue/mo in each Best Sellers top 100 · best position
| Category | NOW Foods | Humann |
|---|---|---|
| Herbal Supplements | $1.7M | $1.8M |
| Antioxidants | $366K | $1.9M |
| Vitamins, Minerals & Supplements | $564K | $1.5M |
Top products
NOW Foods
FAQ
Which sells more on Amazon, NOW Foods or Humann?
By SuppRanked's estimates, NOW Foods sells more: about $7.2M/mo in Amazon revenue versus $2M/mo for Humann. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 15, 2026), not official Amazon sales data.
Who sells more herbal supplements on Amazon, NOW Foods or Humann?
In the Herbal Supplements Best Sellers top 100, Humann leads with ~$1.8M/mo estimated, against ~$1.7M/mo for NOW Foods. Estimates only.