Top 10 7-keto brands on Amazon (estimated revenue)

Ranked by estimated monthly revenue from Amazon's 7-Keto Best Sellers top 100. Updated October 15, 2026.

Pure Encapsulations is the top-selling 7-keto brand on Amazon by estimated revenue, at about $2.2M/mo from 3 products in the 7-Keto Best Sellers top 100. That is about 36% more than #2 Pruvit (~$1.6M/mo). The list is fragmented: the top 3 brands take about 25% of its estimated sales and the top 10 about 63%, spread across 38 brands in total. About 25% of the products are gummies. All figures are modeled estimates, not Amazon data.

#BrandEst. revenue/moShare of listEst. units/moProductsBest rank
1Pure Encapsulations10% share · best #9$2.2M10%35.2K3#9
2Pruvit8% share · best #15$1.6M8%10.1K1#15
3Herbtonics7% share · best #1$1.5M7%85.8K4#1
4Dr. Boz7% share · best #6$1.5M7%19.1K1#6
5Life Extension6% share · best #4$1.4M6%42.6K2#4
6Toplux6% share · best #2$1.3M6%44.8K2#2
7Perfect Keto5% share · best #8$1.1M5%24.4K3#8
8Mitolyn5% share · best #21$1.1M5%37.4K6#21
9Purely Optimal5% share · best #3$1M5%38.8K3#3
10NOW Foods4% share · best #5$882K4%24.4K2#5
Estimates, not Amazon data. Modeled from public Best Sellers ranks and list prices; not profit. How it works

The top 10, brand by brand

1. Pure Encapsulations

~$2.2M/mo est. revenue (10% of this list) and ~35.2K units/mo from 3 products; best position #9. Its highest-ranked product here is Pure Encapsulations 7-Keto DHEA 50 mg, 60 Capsules | Unique DHEA Metabolite… at #9. Overall it ranks #3 of 3,479 brands.

2. Pruvit

~$1.6M/mo est. revenue (8% of this list) and ~10.1K units/mo from 1 product; best position #15. Its highest-ranked product here is Pruvit Keto//OS NAT® Raspberry Lemonade Charged Drink Mix - 20 Sachets | With… at #15. Overall it ranks #620 of 3,479 brands.

3. Herbtonics

~$1.5M/mo est. revenue (7% of this list) and ~85.8K units/mo from 4 products; best position #1. Its highest-ranked product here is Herbtonics Apple Cider Vinegar + Keto BHB GLP-1 Support, 60 Capsules… at #1. Overall it ranks #143 of 3,479 brands.

4. Dr. Boz

~$1.5M/mo est. revenue (7% of this list) and ~19.1K units/mo from 1 product; best position #6. Its highest-ranked product here is Dr. Boz Keto BHB Powder, Raspberry Lemonade Exogenous Ketones, 20 Count at #6. Overall it ranks #583 of 3,479 brands.

5. Life Extension

~$1.4M/mo est. revenue (6% of this list) and ~42.6K units/mo from 2 products; best position #4. Its highest-ranked product here is Life Extension 7-Keto DHEA Metabolite, 100 mg, 60 Capsules | 100 mg 7-Keto DHEA… at #4. Overall it ranks #11 of 3,479 brands.

6. Toplux

~$1.3M/mo est. revenue (6% of this list) and ~44.8K units/mo from 2 products; best position #2. Its highest-ranked product here is Toplux Keto Burn Pills 1200mg with Apple Cider Vinegar for GLP-1 Support… at #2. Overall it ranks #153 of 3,479 brands.

7. Perfect Keto

~$1.1M/mo est. revenue (5% of this list) and ~24.4K units/mo from 3 products; best position #8. Its highest-ranked product here is Perfect Keto Exogenous Ketones Powder, Chocolate Flavor | 8.57 oz | goBHB Salts… at #8. Overall it ranks #445 of 3,479 brands.

8. Mitolyn

~$1.1M/mo est. revenue (5% of this list) and ~37.4K units/mo from 6 products; best position #21. Its highest-ranked product here is Mitolyn Capsules, Official Mitolyn Weight Support Pill 3-Pack, 180 Capsules at #21. Overall it ranks #323 of 3,479 brands.

9. Purely Optimal

~$1M/mo est. revenue (5% of this list) and ~38.8K units/mo from 3 products; best position #3. Its highest-ranked product here is Purely Optimal Keto BHB Capsules – Exogenous Ketone Pills for Ketosis Support… at #3. Overall it ranks #337 of 3,479 brands.

10. NOW Foods

~$882K/mo est. revenue (4% of this list) and ~24.4K units/mo from 2 products; best position #5. Its highest-ranked product here is NOW Supplements, 7-Keto (DHEA Acetate-7-one) 100 mg, 120 Veg Caps at #5. Overall it ranks #1 of 3,479 brands.

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