Pure Encapsulations vs Life Extension: Amazon sales compared

Estimated Amazon revenue, units and category ranks for both brands, side by side. Updated October 15, 2026.

Pure Encapsulations · Est. revenue/mo$56.5M/mo#3 overall · 152 products Life Extension · Est. revenue/mo$20.9M/mo#11 overall · 142 products

On Amazon, Pure Encapsulations brings in an estimated $56.5M/mo versus $20.9M/mo for Life Extension, about 2.7× as much as its rival (modeled estimates, Oct 15, 2026). Pure Encapsulations also sells more units (~1.5M vs ~881K a month) across 152 ranked products to 142. They meet in 71 Best Sellers lists: Pure Encapsulations leads in 60 and Life Extension in 11.

Head to head

MetricPure EncapsulationsLife Extension
Est. revenue/mo$56.5M$20.9M
Est. units/mo1.5M881K
Overall rank (score)#3#11
Rank by est. revenue#2#8
SuppRanked score81.675.2
Best-selling products152142
Categories ranked in10191
#1 category ranks62
Gummy share0%0%

Shared categories Est. revenue/mo in each Best Sellers top 100 · best position

CategoryPure EncapsulationsLife ExtensionBest rank
Minerals$6M$171K#1 / #76
Magnesium$5M$223K#1 / #49
Antioxidants$3.6M$1.6M#11 / #22
French Maritime Pine Bark Extract$1.7M$3M#14 / #1
7-Keto$2.2M$1.4M#9 / #4
Antioxidant Combinations$3.1M$433K#1 / #29
Blended Vitamin & Mineral Supplements$3.2M$111K#2 / #29
Vitamins$2.9M$134K#15 / #64
Resveratrol$316K$1.6M#60 / #2
Amino Acids$1.6M$311K#28 / #22
Adrenal Extracts$1.6M$117K#4 / #45
Enzymes$1.6M$78K#8 / #62
Multi-Enzymes$1.5M$78K#6 / #46
Polyphenols$1.3M$196K#14 / #31
B-Complex$1.4M$134K#4 / #6
Vitamin B$1.2M$134K#11 / #18
5-HTP$709K$626K#24 / #2
B5 (Pantothenic Acid)$1.1M$166K#3 / #5
L-Glutamine$1.1M$70K#4 / #19
Alpha Lipoic Acid$694K$483K#13 / #7
L-Carnitine (Sports)$820K$295K#88 / #10
Acetyl-L-Carnitine$806K$281K#29 / #21
Vitamin D$742K$297K#11 / #35
Saw Palmetto$290K$717K#48 / #3
Omega-3$642K$323K#43 / #24
Omega Oils$642K$323K#47 / #25
BCAAs$927K$36K#12 / #75
Ginkgo Biloba$624K$333K#16 / #19
Thyroid Extracts$822K$115K#11 / #30
Curcumin$575K$321K#14 / #11
B7 (Biotin)$845K$24K#36 / #97
Bilberry$425K$426K#42 / #5
B8 (Inositol)$592K$233K#18 / #19
L-Lysine$755K$50K#1 / #22
Herbal Supplements$157K$643K#75 / #96
Essential Fatty Acids$642K$156K#82 / #47
MSM$708K$74K#19 / #25
Selenium$595K$182K#2 / #6
B1 (Thiamine)$413K$352K#16 / #10
CoQ10$268K$485K#21 / #8
Zinc$624K$125K#2 / #16
Lycopene$388K$298K#28 / #8
Lutein$441K$234K#18 / #56
B12$568K$75K#13 / #41
Potassium$589K$40K#5 / #94
Chromium$480K$147K#6 / #11
Chondroitin & Glucosamine$514K$91K#26 / #74
Chondroitin & Glucosamine Combinations$514K$91K#18 / #57
Vitamin E$251K$353K#17 / #14
B3 (Niacin)$402K$173K#28 / #40
Green Tea$318K$257K#21 / #13
L-Arginine$481K$77K#10 / #38
Bromelain$389K$101K#10 / #18
Calcium$393K$85K#4 / #25
Prenatal Vitamins$405K$65K#25 / #86
Cranberry$424K$33K#26 / #96
Choline$228K$218K#9 / #15
Lipid Supplements$228K$218K#13 / #19
Vitamin D3 & K2$265K$175K#13 / #21
Iodine$324K$111K#5 / #4
Olive Leaf$201K$202K#28 / #43
Milk Thistle$198K$199K#31 / #21
DHA Supplements$337K$46K#52 / #45
Creatine$199K$131K#75 / #35
Ginger$274K$38K#33 / #100
Sleep Supplements$253K$50K#43 / #58
Garlic$163K$140K#71 / #28
B6 (Pyridoxal Phosphate)$199K$80K#10 / #27
B9 (Folic Acid)$103K$153K#18 / #12
Ginseng$145K$36K#89 / #95
Trace Minerals$30K$76K#13 / #3

Top products

Pure Encapsulations

Life Extension

As an Amazon Associate SuppRanked earns from qualifying purchases.

Estimates, not Amazon data. Modeled from public Best Sellers ranks and list prices; not profit. How it works

FAQ

Which sells more on Amazon, Pure Encapsulations or Life Extension?

By SuppRanked's estimates, Pure Encapsulations sells more: about $56.5M/mo in Amazon revenue versus $20.9M/mo for Life Extension. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 15, 2026), not official Amazon sales data.

Who sells more minerals on Amazon, Pure Encapsulations or Life Extension?

In the Minerals Best Sellers top 100, Pure Encapsulations leads with ~$6M/mo estimated, against ~$171K/mo for Life Extension. Estimates only.

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