SuppRankedPure Encapsulations vs MaryRuth's: Amazon sales compared
Estimated Amazon revenue, units and category ranks for both brands, side by side. Updated October 15, 2026.
On Amazon, Pure Encapsulations brings in an estimated $56.5M/mo versus $18M/mo for MaryRuth's, about 3.1× as much as its rival (modeled estimates, Oct 15, 2026). Pure Encapsulations also sells more units (~1.5M vs ~699K a month) across 152 ranked products to 86. They meet in 36 Best Sellers lists: Pure Encapsulations leads in 25 and MaryRuth's in 11.
Head to head
| Metric | Pure Encapsulations | MaryRuth's |
|---|---|---|
| Est. revenue/mo | $56.5M | $18M |
| Est. units/mo | 1.5M | 699K |
| Overall rank (score) | #3 | #15 |
| Rank by est. revenue | #2 | #12 |
| SuppRanked score | 81.6 | 70.2 |
| Best-selling products | 152 | 86 |
| Categories ranked in | 101 | 58 |
| #1 category ranks | 6 | 2 |
| Gummy share | 0% | 29% |
Shared categories Est. revenue/mo in each Best Sellers top 100 · best position
| Category | Pure Encapsulations | MaryRuth's |
|---|---|---|
| Vitamins, Minerals & Supplements | $7.8M | $2.6M |
| Minerals | $6M | $291K |
| Vitamins | $2.9M | $3.1M |
| Magnesium | $5M | $136K |
| Vitamin B | $1.2M | $2.4M |
| B7 (Biotin) | $845K | $2.6M |
| Blended Vitamin & Mineral Supplements | $3.2M | $189K |
| Antioxidant Combinations | $3.1M | $119K |
| Hyaluronic Acid | $1.2M | $650K |
| Enzymes | $1.6M | $167K |
| Multi-Enzymes | $1.5M | $216K |
| B-Complex | $1.4M | $149K |
| Polyphenols | $1.3M | $92K |
| Herbal Supplements | $157K | $1.2M |
| Omega Oils | $642K | $577K |
| Fruit Extracts | $294K | $827K |
| Ginkgo Biloba | $624K | $496K |
| Acidophilus | $280K | $789K |
| Prenatal Vitamins | $405K | $663K |
| Vitamin D | $742K | $323K |
| Flavonoids | $955K | $92K |
| Zinc | $624K | $419K |
| Vitamin A | $621K | $249K |
| Iodine | $324K | $496K |
| Iron | $271K | $547K |
| Essential Fatty Acids | $642K | $104K |
| Omega-3 | $642K | $104K |
| B12 | $568K | $145K |
| Vitamin D3 & K2 | $265K | $339K |
| Lutein | $441K | $75K |
| Cranberry | $424K | $88K |
| Vitamin E | $251K | $81K |
| CoQ10 | $268K | $38K |
| Vitamin C | $122K | $151K |
| Ginseng | $145K | $86K |
| Ashwagandha | $157K | $74K |
Top products
Pure Encapsulations
MaryRuth's
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FAQ
Which sells more on Amazon, Pure Encapsulations or MaryRuth's?
By SuppRanked's estimates, Pure Encapsulations sells more: about $56.5M/mo in Amazon revenue versus $18M/mo for MaryRuth's. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 15, 2026), not official Amazon sales data.
Who sells more Vitamins, Minerals & Supplements on Amazon, Pure Encapsulations or MaryRuth's?
In the Vitamins, Minerals & Supplements Best Sellers top 100, Pure Encapsulations leads with ~$7.8M/mo estimated, against ~$2.6M/mo for MaryRuth's. Estimates only.