SuppRankedPure Encapsulations vs Nello: Amazon sales compared
Estimated Amazon revenue, units and category ranks for both brands, side by side. Updated October 15, 2026.
On Amazon, Pure Encapsulations brings in an estimated $58.4M/mo versus $3.9M/mo for Nello, roughly 15× as much as its rival (modeled estimates, Oct 15, 2026). Pure Encapsulations also sells more units (~1.5M vs ~98.8K a month) across 152 ranked products to 4. They meet in 3 Best Sellers lists: Pure Encapsulations leads in 2 and Nello in 1.
Head to head
| Metric | Pure Encapsulations | Nello |
|---|---|---|
| Est. revenue/mo | $58.4M | $3.9M |
| Est. units/mo | 1.5M | 98.8K |
| Overall rank (score) | #3 | #177 |
| Rank by est. revenue | #3 | #100 |
| SuppRanked score | 81.5 | 49.9 |
| Best-selling products | 152 | 4 |
| Categories ranked in | 101 | 5 |
| #1 category ranks | 6 | 1 |
| Gummy share | 0% | 0% |
Shared categories Est. revenue/mo in each Best Sellers top 100 · best position
| Category | Pure Encapsulations | Nello |
|---|---|---|
| Glandular Extracts | $2.2M | $2.1M |
| Adrenal Extracts | $1.7M | $2.1M |
| Hyaluronic Acid | $1.2M | $536K |
Top products
Pure Encapsulations
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FAQ
Which sells more on Amazon, Pure Encapsulations or Nello?
By SuppRanked's estimates, Pure Encapsulations sells more: about $58.4M/mo in Amazon revenue versus $3.9M/mo for Nello. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 15, 2026), not official Amazon sales data.
Who sells more glandular extracts on Amazon, Pure Encapsulations or Nello?
In the Glandular Extracts Best Sellers top 100, Pure Encapsulations leads with ~$2.2M/mo estimated, against ~$2.1M/mo for Nello. Estimates only.