SuppRankedTop 10 aloe vera brands on Amazon (estimated revenue)
Ranked by estimated monthly revenue from Amazon's Aloe Vera Best Sellers top 100. Updated October 15, 2026.
Lily is the top-selling aloe vera brand on Amazon by estimated revenue, at about $409K/mo from 22 products in the Aloe Vera Best Sellers top 100. That is about 2.0× as much as #2 George's (~$201K/mo). The list is tightly concentrated: the top 3 brands take about 54% of its estimated sales and the top 10 about 75%, spread across 43 brands in total. All figures are modeled estimates, not Amazon data.
| # | Brand | Est. revenue/mo |
|---|---|---|
| 1 | Lily29% share · best #1 | $409K |
| 2 | George's14% share · best #4 | $201K |
| 3 | AloeCure10% share · best #2 | $138K |
| 4 | NatureCity4% share · best #10 | $62K |
| 5 | Global Healing4% share · best #14 | $57K |
| 6 | Nature's Way3% share · best #12 | $41K |
| 7 | Herbalife3% share · best #38 | $37K |
| 8 | Forever Living3% share · best #32 | $36K |
| 9 | NOW Foods3% share · best #21 | $35K |
| 10 | Ortho2% share · best #70 | $29K |
The top 10, brand by brand
1. Lily
~$409K/mo est. revenue (29% of this list) and ~20.8K units/mo from 22 products; best position #1. Its highest-ranked product here is Lily of the Desert Aloe Vera Juice, Inner Fillet, Mild Taste, 16 Fl Oz… at #1. Overall it ranks #200 of 3,479 brands.
2. George's
~$201K/mo est. revenue (14% of this list) and ~7.5K units/mo from 3 products; best position #4. Its highest-ranked product here is George's Aloe Vera, 100% Aloe Vera Liquid, 32 fl oz (.94 l) at #4. Overall it ranks #505 of 3,479 brands.
3. AloeCure
~$138K/mo est. revenue (10% of this list) and ~5.3K units/mo from 4 products; best position #2. Its highest-ranked product here is AloeCure USDA Organic Aloe Vera Juice Made Within 12 Hrs of Harvest - Pure Aloe… at #2. Overall it ranks #636 of 3,479 brands.
4. NatureCity
~$62K/mo est. revenue (4% of this list) and ~2.5K units/mo from 1 product; best position #10. Its highest-ranked product here is NatureCity TrueAloe Organic Aloe Vera - Digestive Support, 120 Capsules… at #10. Overall it ranks #949 of 3,479 brands.
5. Global Healing
~$57K/mo est. revenue (4% of this list) and ~1.5K units/mo from 1 product; best position #14. Its highest-ranked product here is Global Healing Aloe Vera Bio-Active Organic Leaf Supplement - 200x Concentrate… at #14. Overall it ranks #169 of 3,479 brands.
6. Nature's Way
~$41K/mo est. revenue (3% of this list) and ~3.3K units/mo from 3 products; best position #12. Its highest-ranked product here is Nature’s Way Aloe Vera Leaf Juice, Flavorless Aloe Vera Juice, 33.8 Fl Oz… at #12. Overall it ranks #12 of 3,479 brands.
7. Herbalife
~$37K/mo est. revenue (3% of this list) and ~718 units/mo from 2 products; best position #38. Its highest-ranked product here is Herbalife Aloe Concentrate Pint: Mandarin Flavor 16 FL Oz (473 ml) for… at #38. Overall it ranks #961 of 3,479 brands.
8. Forever Living
~$36K/mo est. revenue (3% of this list) and ~1K units/mo from 3 products; best position #32. Its highest-ranked product here is Forever Living - Forever Aloe Vera Gel - 33.8 fl oz (Pack of 2) | Contains… at #32. Overall it ranks #1067 of 3,479 brands.
9. NOW Foods
~$35K/mo est. revenue (3% of this list) and ~2.6K units/mo from 3 products; best position #21. Its highest-ranked product here is NOW Supplements, Aloe Vera, Digestive Support*, 250 Softgels at #21. Overall it ranks #1 of 3,479 brands.
10. Ortho
~$29K/mo est. revenue (2% of this list) and ~542 units/mo from 2 products; best position #70. Its highest-ranked product here is Ortho Molecular - Super Aloe 250-100 Capsules at #70. Overall it ranks #1991 of 3,479 brands.
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Full Aloe Vera ranking
All 43 brands in the list, ordered by rank strength, plus the top 10 products.
See all Aloe Vera brands →