SuppRankedTop 10 Vitamin A brands on Amazon (estimated revenue)
Ranked by estimated monthly revenue from Amazon's Vitamin A Best Sellers top 100. Updated October 15, 2026.
Standard Process is the top-selling Vitamin A brand on Amazon by estimated revenue, at about $972K/mo from 2 products in the Vitamin A Best Sellers top 100. That is about 57% more than #2 Pure Encapsulations (~$621K/mo). The list is fragmented: the top 3 brands take about 27% of its estimated sales and the top 10 about 56%, spread across 53 brands in total. All figures are modeled estimates, not Amazon data.
| # | Brand | Est. revenue/mo |
|---|---|---|
| 1 | Standard Process13% share · best #7 | $972K |
| 2 | Pure Encapsulations8% share · best #2 | $621K |
| 3 | Bronson Vitamins6% share · best #1 | $486K |
| 4 | NOW Foods6% share · best #3 | $467K |
| 5 | Carlson Labs5% share · best #27 | $388K |
| 6 | Nutricost4% share · best #10 | $300K |
| 7 | BulkSupplements4% share · best #29 | $299K |
| 8 | Dr. Green3% share · best #15 | $256K |
| 9 | MaryRuth's3% share · best #6 | $249K |
| 10 | SFI3% share · best #24 | $219K |
The top 10, brand by brand
1. Standard Process
~$972K/mo est. revenue (13% of this list) and ~17.9K units/mo from 2 products; best position #7. Its highest-ranked product here is Standard Process Catalyn, General Wellness Supplement, 360 Tablets | Whole… at #7. Overall it ranks #51 of 3,479 brands.
2. Pure Encapsulations
~$621K/mo est. revenue (8% of this list) and ~37.7K units/mo from 2 products; best position #2. Its highest-ranked product here is Pure Encapsulations Vitamin A, 120 Softgel Capsules | 10,000 IU from Cod Liver… at #2. Overall it ranks #3 of 3,479 brands.
3. Bronson Vitamins
~$486K/mo est. revenue (6% of this list) and ~48.7K units/mo from 1 product; best position #1. Its highest-ranked product here is Bronson Vitamin A 10,000 IU Healthy Vision and Immune Support, 250 Softgels… at #1. Overall it ranks #17 of 3,479 brands.
4. NOW Foods
~$467K/mo est. revenue (6% of this list) and ~40.3K units/mo from 6 products; best position #3. Its highest-ranked product here is NOW Supplements, Vitamin A (Fish Liver Oil) 25,000 IU, 250 Softgels at #3. Overall it ranks #1 of 3,479 brands.
5. Carlson Labs
~$388K/mo est. revenue (5% of this list) and ~23.7K units/mo from 7 products; best position #27. Its highest-ranked product here is Carlson Vitamin A, 10000 IU (3000 mcg RAE), Vision Health, 250 Softgels… at #27. Overall it ranks #63 of 3,479 brands.
6. Nutricost
~$300K/mo est. revenue (4% of this list) and ~15.7K units/mo from 2 products; best position #10. Its highest-ranked product here is Nutricost Vitamin A 10,000 IU, 500 Softgel Capsules at #10. Overall it ranks #2 of 3,479 brands.
7. BulkSupplements
~$299K/mo est. revenue (4% of this list) and ~7.6K units/mo from 2 products; best position #29. Its highest-ranked product here is BulkSupplements.com Vitamin A 10000 IU Softgels - as Retinyl Palmitate, Vitamin… at #29. Overall it ranks #9 of 3,479 brands.
8. Dr. Green
~$256K/mo est. revenue (3% of this list) and ~7.3K units/mo from 1 product; best position #15. Its highest-ranked product here is Dr. Green Mom Mega Vitamin A Liquid Drops for Kids — 1500 mcg RAE Per Drop… at #15. Overall it ranks #208 of 3,479 brands.
9. MaryRuth's
~$249K/mo est. revenue (3% of this list) and ~13.9K units/mo from 1 product; best position #6. Its highest-ranked product here is MARYRUTH'S USDA Organic Vitamin A Liquid Drops, Unflavored, 1 oz | Bone Health… at #6. Overall it ranks #15 of 3,479 brands.
10. SFI
~$219K/mo est. revenue (3% of this list) and ~8.2K units/mo from 2 products; best position #24. Its highest-ranked product here is SFI Health Klaire Labs Micellized Vitamin A Drops, 1 Fl Oz, 600 Servings… at #24. Overall it ranks #1011 of 3,479 brands.
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Full Vitamin A ranking
All 53 brands in the list, ordered by rank strength, plus the top 10 products.
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