SuppRankedTop 10 beta carotenes brands on Amazon (estimated revenue)
Ranked by estimated monthly revenue from Amazon's Beta Carotenes Best Sellers top 100. Updated October 15, 2026.
Simply Nature's is the top-selling beta carotenes brand on Amazon by estimated revenue, at about $1.3M/mo from 2 products in the Beta Carotenes Best Sellers top 100. That is about 37% more than #2 NOW Foods (~$965K/mo). The list is fairly concentrated: the top 3 brands take about 34% of its estimated sales and the top 10 about 62%, spread across 51 brands in total. About 14% of the products are gummies. All figures are modeled estimates, not Amazon data.
| # | Brand | Est. revenue/mo |
|---|---|---|
| 1 | Simply Nature's14% share · best #3 | $1.3M |
| 2 | NOW Foods10% share · best #4 | $965K |
| 3 | Standard Process9% share · best #18 | $896K |
| 4 | Swanson6% share · best #5 | $523K |
| 5 | Solaray4% share · best #11 | $423K |
| 6 | BulkSupplements4% share · best #10 | $411K |
| 7 | Carlson Labs4% share · best #21 | $404K |
| 8 | Pure Encapsulations4% share · best #9 | $387K |
| 9 | Prescribed for Life3% share · best #75 | $305K |
| 10 | Tan Optimizer2% share · best #26 | $218K |
The top 10, brand by brand
1. Simply Nature's
~$1.3M/mo est. revenue (14% of this list) and ~29.9K units/mo from 2 products; best position #3. Its highest-ranked product here is Simply Nature's Pledge Fruits & Vegetables Supplement, 90 Count, 2-Pack | Whole… at #3. Overall it ranks #225 of 3,479 brands.
2. NOW Foods
~$965K/mo est. revenue (10% of this list) and ~29.9K units/mo from 6 products; best position #4. Its highest-ranked product here is NOW Supplements, Beta Carotene 25,000 IU, 180 Softgels at #4. Overall it ranks #1 of 3,479 brands.
3. Standard Process
~$896K/mo est. revenue (9% of this list) and ~8.5K units/mo from 2 products; best position #18. Its highest-ranked product here is Standard Process Chlorophyll Complex, 240 Softgels | Supplement Supports… at #18. Overall it ranks #51 of 3,479 brands.
4. Swanson
~$523K/mo est. revenue (6% of this list) and ~26.3K units/mo from 3 products; best position #5. Its highest-ranked product here is Swanson Beta-Carotene Vitamin A Supplement, Vision Support, 300 Softgels | Eye… at #5. Overall it ranks #14 of 3,479 brands.
5. Solaray
~$423K/mo est. revenue (4% of this list) and ~24.5K units/mo from 5 products; best position #11. Its highest-ranked product here is SOLARAY Food Carotene Vitamin A 10000 IU (200 CT) | Skin, Eye, Immune &… at #11. Overall it ranks #16 of 3,479 brands.
6. BulkSupplements
~$411K/mo est. revenue (4% of this list) and ~17.8K units/mo from 2 products; best position #10. Its highest-ranked product here is BulkSupplements.com Beta Carotene 25000 IU Softgels - Vitamin A Supplement… at #10. Overall it ranks #9 of 3,479 brands.
7. Carlson Labs
~$404K/mo est. revenue (4% of this list) and ~8.8K units/mo from 2 products; best position #21. Its highest-ranked product here is Carlson Super Beta Carotene, 25000 IU (15 mg), Vision Health, 250 Softgels… at #21. Overall it ranks #63 of 3,479 brands.
8. Pure Encapsulations
~$387K/mo est. revenue (4% of this list) and ~10.5K units/mo from 1 product; best position #9. Its highest-ranked product here is Pure Encapsulations Beta Carotene, 90 Softgel Capsules | Hypoallergenic… at #9. Overall it ranks #3 of 3,479 brands.
9. Prescribed for Life
~$305K/mo est. revenue (3% of this list) and ~6.7K units/mo from 3 products; best position #75. Its highest-ranked product here is Prescribed For Life Beta Carotene, 20% Beta Carotene Powder Extract, Converts… at #75. Overall it ranks #488 of 3,479 brands.
10. Tan Optimizer
~$218K/mo est. revenue (2% of this list) and ~13.6K units/mo from 3 products; best position #26. Its highest-ranked product here is Tan Optimizer Tanning Pills – Beta Carotene & Antioxidant Skin Health… at #26. Overall it ranks #832 of 3,479 brands.
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Full Beta Carotenes ranking
All 51 brands in the list, ordered by rank strength, plus the top 10 products.
See all Beta Carotenes brands →