Top 10 rice protein brands on Amazon (estimated revenue)
Ranked by estimated monthly revenue from Amazon's Rice Protein Best Sellers top 100. Updated October 15, 2026.
NutriBiotic is the top-selling rice protein brand on Amazon by estimated revenue, at about $1.7M/mo from 6 products in the Rice Protein Best Sellers top 100. That is about 11% more than #2 Sunwarrior (~$1.5M/mo). The list is fairly concentrated: the top 3 brands take about 34% of its estimated sales and the top 10 about 76%, spread across 34 brands in total. All figures are modeled estimates, not Amazon data.
| # | Brand | Est. revenue/mo |
|---|---|---|
| 1 | NutriBiotic13% share · best #3 | $1.7M |
| 2 | Sunwarrior12% share · best #7 | $1.5M |
| 3 | NAKED10% share · best #1 | $1.3M |
| 4 | Growing Naturals9% share · best #13 | $1.2M |
| 5 | ALOHA9% share · best #2 | $1.2M |
| 6 | Nutricost6% share · best #6 | $779K |
| 7 | Isopure6% share · best #4 | $738K |
| 8 | Happy Viking5% share · best #22 | $619K |
| 9 | Enzacta4% share · best #20 | $586K |
| 10 | Terrasoul3% share · best #5 | $347K |
The top 10, brand by brand
1. NutriBiotic
~$1.7M/mo est. revenue (13% of this list) and ~56.9K units/mo from 6 products; best position #3. Its highest-ranked product here is NutriBiotic Certified Organic Rice Protein Vanilla, 1 Lb. 5 Oz | Low… at #3. Overall it ranks #157 of 3,479 brands.
2. Sunwarrior
~$1.5M/mo est. revenue (12% of this list) and ~35.6K units/mo from 5 products; best position #7. Its highest-ranked product here is Sunwarrior Brown Rice Protein Powder with Bcaa & Amino Acids Raw Rice Protein… at #7. Overall it ranks #95 of 3,479 brands.
3. NAKED
~$1.3M/mo est. revenue (10% of this list) and ~53.1K units/mo from 2 products; best position #1. Its highest-ranked product here is NAKED Rice 1Lb - Organic Brown Rice Protein Powder - Vegan Protein Powder, GMO… at #1. Overall it ranks #57 of 3,479 brands.
4. Growing Naturals
~$1.2M/mo est. revenue (9% of this list) and ~32.8K units/mo from 9 products; best position #13. Its highest-ranked product here is Growing Naturals Organic Rice Protein Powder - 15g Plant Protein, 2.8G BCAA… at #13. Overall it ranks #418 of 3,479 brands.
5. ALOHA
~$1.2M/mo est. revenue (9% of this list) and ~32.9K units/mo from 2 products; best position #2. Its highest-ranked product here is ALOHA Organic Plant-Based Chocolate Protein Powder | 15 Servings, Stevia Free… at #2. Overall it ranks #410 of 3,479 brands.
6. Nutricost
~$779K/mo est. revenue (6% of this list) and ~18.9K units/mo from 2 products; best position #6. Its highest-ranked product here is Nutricost Organic Rice Protein Powder (5 LB) from Brown Rice, Gluten-Free… at #6. Overall it ranks #2 of 3,479 brands.
7. Isopure
~$738K/mo est. revenue (6% of this list) and ~18.5K units/mo from 1 product; best position #4. Its highest-ranked product here is Isopure Plant-Based Protein Powder – 20g Organic Pea and Rice Protein with a… at #4. Overall it ranks #139 of 3,479 brands.
8. Happy Viking
~$619K/mo est. revenue (5% of this list) and ~10.3K units/mo from 2 products; best position #22. Its highest-ranked product here is Happy Viking Variety Pack Plant Protein Powder, Created by Venus Williams, 20G… at #22. Overall it ranks #727 of 3,479 brands.
9. Enzacta
~$586K/mo est. revenue (4% of this list) and ~6K units/mo from 1 product; best position #20. Its highest-ranked product here is Enzacta Alfa PXP Royale 150 grm 30 Servings at #20. Overall it ranks #1512 of 3,479 brands.
10. Terrasoul
~$347K/mo est. revenue (3% of this list) and ~15.8K units/mo from 1 product; best position #5. Its highest-ranked product here is Terrasoul Superfoods Organic Sprouted Brown Rice Protein Powder, 1.5 Pounds at #5. Overall it ranks #266 of 3,479 brands.
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Full Rice Protein ranking
All 34 brands in the list, ordered by rank strength, plus the top 10 products.
See all Rice Protein brands →