Top 10 plant protein brands on Amazon (estimated revenue)

Ranked by estimated monthly revenue from Amazon's Plant Protein Best Sellers top 100. Updated October 15, 2026.

Sunwarrior is the top-selling plant protein brand on Amazon by estimated revenue, at about $2.3M/mo from 4 products in the Plant Protein Best Sellers top 100. That is about 17% more than #2 NOW Foods (~$2M/mo). The list is fragmented: the top 3 brands take about 26% of its estimated sales and the top 10 about 59%, spread across 68 brands in total. All figures are modeled estimates, not Amazon data.

#BrandEst. revenue/moShare of listEst. units/moProductsBest rank
1Sunwarrior10% share · best #5$2.3M10%51.5K4#5
2NOW Foods9% share · best #16$2M9%88.1K6#16
3NAKED6% share · best #3$1.4M6%54.1K2#3
4Blueprint6% share · best #90$1.3M6%18.8K2#90
5Nutricost6% share · best #37$1.2M6%32.9K4#37
6Orgain5% share · best #2$1.2M5%44.6K2#2
7Smart for Life5% share · best #55$1M5%18.5K1#55
8ALOHA4% share · best #54$989K4%30K1#54
9BulkSupplements4% share · best #41$809K4%30K1#41
10Cantein4% share · best #59$789K4%15.8K1#59
Estimates, not Amazon data. Modeled from public Best Sellers ranks and list prices; not profit. How it works

The top 10, brand by brand

1. Sunwarrior

~$2.3M/mo est. revenue (10% of this list) and ~51.5K units/mo from 4 products; best position #5. Its highest-ranked product here is Sunwarrior Warrior Blend Organic Vegan Plant Protein Powder (32 Servings… at #5. Overall it ranks #95 of 3,479 brands.

2. NOW Foods

~$2M/mo est. revenue (9% of this list) and ~88.1K units/mo from 6 products; best position #16. Its highest-ranked product here is NOW Sports, Pea Protein 24 g, Mixes Easily, Unflavored Powder, 2 lbs at #16. Overall it ranks #1 of 3,479 brands.

3. NAKED

~$1.4M/mo est. revenue (6% of this list) and ~54.1K units/mo from 2 products; best position #3. Its highest-ranked product here is NAKED Pea - 5LB 100% Pea Protein Powder from North American Farms - Unflavored… at #3. Overall it ranks #57 of 3,479 brands.

4. Blueprint

~$1.3M/mo est. revenue (6% of this list) and ~18.8K units/mo from 2 products; best position #90. Its highest-ranked product here is Blueprint Bryan Johnson Chocolate Protein Powder – Vegan Plant-Based Supplement… at #90. Overall it ranks #406 of 3,479 brands.

5. Nutricost

~$1.2M/mo est. revenue (6% of this list) and ~32.9K units/mo from 4 products; best position #37. Its highest-ranked product here is Nutricost Organic Pea Protein Isolate Powder (5LBS) | Certified USDA Organic… at #37. Overall it ranks #2 of 3,479 brands.

6. Orgain

~$1.2M/mo est. revenue (5% of this list) and ~44.6K units/mo from 2 products; best position #2. Its highest-ranked product here is Orgain Organic Vegan 21g Protein Powder, Creamy Chocolate Fudge, 2.03 lb… at #2. Overall it ranks #43 of 3,479 brands.

7. Smart for Life

~$1M/mo est. revenue (5% of this list) and ~18.5K units/mo from 1 product; best position #55. Its highest-ranked product here is Smart for Life Edamame Protein Puffs, 3 lb Box, 53 Servings, Protein Snack | 20… at #55. Overall it ranks #742 of 3,479 brands.

8. ALOHA

~$989K/mo est. revenue (4% of this list) and ~30K units/mo from 1 product; best position #54. Its highest-ranked product here is ALOHA Organic Plant-Based Chocolate Protein Powder | 15 Servings, Stevia Free… at #54. Overall it ranks #410 of 3,479 brands.

9. BulkSupplements

~$809K/mo est. revenue (4% of this list) and ~30K units/mo from 1 product; best position #41. Its highest-ranked product here is BulkSupplements.com Soy Protein Isolate Powder - 1kg (Pack of 1) | Protein:… at #41. Overall it ranks #9 of 3,479 brands.

10. Cantein

~$789K/mo est. revenue (4% of this list) and ~15.8K units/mo from 1 product; best position #59. Its highest-ranked product here is Cantein Organic Hemp Protein Powder, Vegan Plant Based, Vanilla, 700g at #59. Overall it ranks #816 of 3,479 brands.

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