Nutricost vs Optimum Nutrition: Amazon sales compared

Estimated Amazon revenue, units and category ranks for both brands, side by side. Updated October 15, 2026.

On Amazon, Nutricost brings in an estimated $14.8M/mo versus $6.9M/mo for Optimum Nutrition, about 2.1× as much as its rival (modeled estimates, Oct 15, 2026). Nutricost also sells more units (~712K vs ~21K a month) across 83 ranked products to 14. They meet in 9 Best Sellers lists: Nutricost leads in 6 and Optimum Nutrition in 3. Average ratings are close at 4.60 vs 4.56.

Head to head

MetricNutricostOptimum Nutrition
Est. revenue/mo$14.8M$6.9M
Est. units/mo712K21K
Overall rank (score)#2#13
Rank by est. revenue#4#12
SuppRanked score94.273.9
Best-selling products8314
Categories ranked in369
#1 category ranks32
Avg rating4.604.56
Total reviews512K226K
Gummy share0%0%

Shared categories Est. revenue/mo in each Best Sellers top 100 · best position

CategoryNutricostOptimum NutritionBest rank
Sports Nutrition$6.9M$5.6M#2 / #4
Amino Acids$6.4M$4.3M#1 / #3
Diet & Sports Nutrition$4.9M$5.6M#2 / #5
Vitamins, Minerals & Supplements$3.9M$3.6M#2 / #6
Creatine$4.4M$2.2M#1 / #3
Whey Protein$1.4M$2.2M#14 / #1
Protein$1.2M$1.7M#25 / #1
Zinc$417K$143K#10 / #27
Plant Protein$174K$84K#37 / #13

Top products

Estimates, not official Amazon data. Rankings and revenue are modeled from public Amazon Best Sellers lists and list prices (units × price, before returns, discounts and fees; not profit) and may differ from real sales. How it works.

FAQ

Which sells more on Amazon, Nutricost or Optimum Nutrition?

By SuppRanked's estimates, Nutricost sells more: about $14.8M/mo in Amazon revenue versus $6.9M/mo for Optimum Nutrition. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 15, 2026), not official Amazon sales data.

Who sells more sports nutrition on Amazon, Nutricost or Optimum Nutrition?

In the Sports Nutrition Best Sellers top 100, Nutricost leads with ~$6.9M/mo estimated, against ~$5.6M/mo for Optimum Nutrition. Estimates only.

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