Optimum Nutrition vs BulkSupplements: Amazon sales compared

Estimated Amazon revenue, units and category ranks for both brands, side by side. Updated October 15, 2026.

On Amazon, Optimum Nutrition brings in an estimated $6.9M/mo versus $2.2M/mo for BulkSupplements, about 3.2× as much as its rival (modeled estimates, Oct 15, 2026). Optimum Nutrition also sells more units (~21K vs ~78.1K a month) across 14 ranked products to 14. They meet in 7 Best Sellers lists, and Optimum Nutrition out-sells BulkSupplements in every one. Optimum Nutrition has the higher average rating (4.56 vs 4.50).

Head to head

MetricOptimum NutritionBulkSupplements
Est. revenue/mo$6.9M$2.2M
Est. units/mo21K78.1K
Overall rank (score)#13#34
Rank by est. revenue#12#48
SuppRanked score73.963.0
Best-selling products1414
Categories ranked in912
#1 category ranks20
Avg rating4.564.50
Total reviews226K11K
Gummy share0%0%

Shared categories Est. revenue/mo in each Best Sellers top 100 · best position

CategoryOptimum NutritionBulkSupplementsBest rank
Diet & Sports Nutrition$5.6M$1.1M#5 / #26
Sports Nutrition$5.6M$1.1M#4 / #18
Amino Acids$4.3M$1.3M#3 / #6
Vitamins, Minerals & Supplements$3.6M$1.1M#6 / #42
Creatine$2.2M$1.3M#3 / #6
Whey Protein$2.2M$132K#1 / #48
Plant Protein$84K$31K#13 / #41

Top products

Estimates, not official Amazon data. Rankings and revenue are modeled from public Amazon Best Sellers lists and list prices (units × price, before returns, discounts and fees; not profit) and may differ from real sales. How it works.

FAQ

Which sells more on Amazon, Optimum Nutrition or BulkSupplements?

By SuppRanked's estimates, Optimum Nutrition sells more: about $6.9M/mo in Amazon revenue versus $2.2M/mo for BulkSupplements. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 15, 2026), not official Amazon sales data.

Who sells more diet & sports nutrition on Amazon, Optimum Nutrition or BulkSupplements?

In the Diet & Sports Nutrition Best Sellers top 100, Optimum Nutrition leads with ~$5.6M/mo estimated, against ~$1.1M/mo for BulkSupplements. Estimates only.

More comparisons