Top 10 st. john's wort brands on Amazon (estimated revenue)

Ranked by estimated monthly revenue from Amazon's St. John's Wort Best Sellers top 100. Updated October 15, 2026.

Joy-Filled is the top-selling st. john's wort brand on Amazon by estimated revenue, at about $77K/mo from 1 product in the St. John's Wort Best Sellers top 100. That is about 43% more than #2 Nature's Way (~$54K/mo). The list is fairly concentrated: the top 3 brands take about 39% of its estimated sales and the top 10 about 62%, spread across 65 brands in total. About 20% of the products are gummies. All figures are modeled estimates, not Amazon data.

#BrandEst. revenue/moShare of listEst. units/moProductsBest rank
1Joy-Filled18% share · best #2$77K18%2.5K1#2
2Nature's Way12% share · best #1$54K12%3.6K2#1
3Zazzee9% share · best #5$37K9%1.5K1#5
4Gaia Herbs6% share · best #15$25K6%7554#15
5Nutricost4% share · best #4$19K4%1.6K2#4
6Toniiq4% share · best #6$17K4%8501#6
7Herb Pharm3% share · best #26$12K3%7004#26
8Solaray2% share · best #17$11K2%3382#17
9Clean Nutraceuticals2% share · best #12$9K2%3501#12
10AuraZen2% share · best #8$8K2%4091#8
Estimates, not Amazon data. Modeled from public Best Sellers ranks and list prices; not profit. How it works

The top 10, brand by brand

1. Joy-Filled

~$77K/mo est. revenue (18% of this list) and ~2.5K units/mo from 1 product; best position #2. Its highest-ranked product here is Joy-Filled Mood Support Supplement + St. John's Wort, Plant-Based, 60 Ct | 7… at #2. Overall it ranks #1037 of 3,479 brands.

2. Nature's Way

~$54K/mo est. revenue (12% of this list) and ~3.6K units/mo from 2 products; best position #1. Its highest-ranked product here is Nature's Way St. John’s Wort Capsules, 700 mg per Serving, 180 ct | Herbal… at #1. Overall it ranks #12 of 3,479 brands.

3. Zazzee

~$37K/mo est. revenue (9% of this list) and ~1.5K units/mo from 1 product; best position #5. Its highest-ranked product here is Zazzee Extra Strength St. John’s Wort 20:1 Extract, 0.3% Hypericin, Vegan | 150… at #5. Overall it ranks #37 of 3,479 brands.

4. Gaia Herbs

~$25K/mo est. revenue (6% of this list) and ~755 units/mo from 4 products; best position #15. Its highest-ranked product here is Gaia Herbs St. John's Wort, 60 Vegan Capsules, 60 Servings | Stress Support… at #15. Overall it ranks #63 of 3,479 brands.

5. Nutricost

~$19K/mo est. revenue (4% of this list) and ~1.6K units/mo from 2 products; best position #4. Its highest-ranked product here is Nutricost St John’s Wort Capsules (500mg) 120 Capsules, Gluten Free… at #4. Overall it ranks #2 of 3,479 brands.

6. Toniiq

~$17K/mo est. revenue (4% of this list) and ~850 units/mo from 1 product; best position #6. Its highest-ranked product here is Toniiq 1,000mg Ultra High Strength St. John's Wort Capsules (Non-GMO) | 4X… at #6. Overall it ranks #160 of 3,479 brands.

7. Herb Pharm

~$12K/mo est. revenue (3% of this list) and ~700 units/mo from 4 products; best position #26. Its highest-ranked product here is Herb Pharm St. John's Wort Topical Oil Herbal Skin & Nerve Comfort Support… at #26. Overall it ranks #84 of 3,479 brands.

8. Solaray

~$11K/mo est. revenue (2% of this list) and ~338 units/mo from 2 products; best position #17. Its highest-ranked product here is SOLARAY St. John's Wort Extract 900 mg, 90 Tablets | Mood, Stress & Emotional… at #17. Overall it ranks #21 of 3,479 brands.

9. Clean Nutraceuticals

~$9K/mo est. revenue (2% of this list) and ~350 units/mo from 1 product; best position #12. Its highest-ranked product here is Clean Nutraceuticals St Johns Wort Rhodiola Rosea Holy Basil Ashwagandha - Mood… at #12. Overall it ranks #62 of 3,479 brands.

10. AuraZen

~$8K/mo est. revenue (2% of this list) and ~409 units/mo from 1 product; best position #8. Its highest-ranked product here is AuraZen Mood Support Saffron Gummies L-Theanine Ashwagandha Rhodiola St John's… at #8. Overall it ranks #2128 of 3,479 brands.

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