Top 10 endurance & energy bars brands on Amazon (estimated revenue)

Ranked by estimated monthly revenue from Amazon's Endurance & Energy Bars Best Sellers top 100. Updated October 15, 2026.

CLIF is the top-selling endurance & energy bars brand on Amazon by estimated revenue, at about $3.6M/mo from 22 products in the Endurance & Energy Bars Best Sellers top 100. That is about 2.6× as much as #2 Honey Stinger (~$1.4M/mo). The list is fairly concentrated: the top 3 brands take about 48% of its estimated sales and the top 10 about 68%, spread across 43 brands in total. All figures are modeled estimates, not Amazon data.

#BrandEst. revenue/moShare of listEst. units/moProductsBest rank
1CLIF31% share · best #2$3.6M31%153K22#2
2Honey Stinger12% share · best #1$1.4M12%62.5K4#1
3Skratch5% share · best #6$538K5%16.2K2#6
4StemForte4% share · best #91$414K4%2.1K1#91
5BARE3% share · best #10$389K3%11.8K2#10
6Thunderbird3% share · best #11$383K3%15.5K2#11
7KIND3% share · best #13$358K3%14.5K3#13
8Verb3% share · best #9$314K3%10.5K1#9
9JAMBAR2% share · best #15$287K2%12.9K2#15
10Maurten2% share · best #14$276K2%7.7K1#14
Estimates, not Amazon data. Modeled from public Best Sellers ranks and list prices; not profit. How it works

The top 10, brand by brand

1. CLIF

~$3.6M/mo est. revenue (31% of this list) and ~153K units/mo from 22 products; best position #2. Its highest-ranked product here is CLIF BAR Protein Energy Bars, Chocolate Chip, 15ct | 10g Protein, Made with… at #2. Overall it ranks #55 of 3,479 brands.

2. Honey Stinger

~$1.4M/mo est. revenue (12% of this list) and ~62.5K units/mo from 4 products; best position #1. Its highest-ranked product here is Honey Stinger Organic Honey Waffle, Energy Stroopwafel for Exercise, Endurance… at #1. Overall it ranks #124 of 3,479 brands.

3. Skratch

~$538K/mo est. revenue (5% of this list) and ~16.2K units/mo from 2 products; best position #6. Its highest-ranked product here is Skratch Labs Energy Bars, Variety Pack, 12 Bars | Sports fuel for endurance… at #6. Overall it ranks #306 of 3,479 brands.

4. StemForte

~$414K/mo est. revenue (4% of this list) and ~2.1K units/mo from 1 product; best position #91. Its highest-ranked product here is StemForte Plus Stem Cell Nutritional Supplements for Men, Women - Two Bottles… at #91. Overall it ranks #3114 of 3,479 brands.

5. BARE

~$389K/mo est. revenue (3% of this list) and ~11.8K units/mo from 2 products; best position #10. Its highest-ranked product here is BARE PERFORMANCE NUTRITION Go Bar, Oat Based Endurance Training Snack 36g of… at #10. Overall it ranks #244 of 3,479 brands.

6. Thunderbird

~$383K/mo est. revenue (3% of this list) and ~15.5K units/mo from 2 products; best position #11. Its highest-ranked product here is Thunderbird Real Food Energy Bars, Bar Cashew Fig Carrot, 1.7 Ounce, Fruit &… at #11. Overall it ranks #805 of 3,479 brands.

7. KIND

~$358K/mo est. revenue (3% of this list) and ~14.5K units/mo from 3 products; best position #13. Its highest-ranked product here is KIND Healthy Grains Energy Bars Variety Pack, Gluten Free, Healthy Snacks, Dark… at #13. Overall it ranks #823 of 3,479 brands.

8. Verb

~$314K/mo est. revenue (3% of this list) and ~10.5K units/mo from 1 product; best position #9. Its highest-ranked product here is Verb Caffeinated Energy Bars Peanut Butter Cookie (26g, Pack of 16)… at #9. Overall it ranks #1090 of 3,479 brands.

9. JAMBAR

~$287K/mo est. revenue (2% of this list) and ~12.9K units/mo from 2 products; best position #15. Its highest-ranked product here is JAMBAR Energy Bars, Organic Protein Bars, Gluten Free Snacks, Healthy Snacks… at #15. Overall it ranks #887 of 3,479 brands.

10. Maurten

~$276K/mo est. revenue (2% of this list) and ~7.7K units/mo from 1 product; best position #14. Its highest-ranked product here is Maurten Energy Bar Mix Box 6x Solid 160, 6x Solid C160 - Box with 2 Mini-Bars… at #14. Overall it ranks #631 of 3,479 brands.

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