SuppRankedTop 10 endurance & energy brands on Amazon (estimated revenue)
Ranked by estimated monthly revenue from Amazon's Endurance & Energy Best Sellers top 100. Updated October 15, 2026.
GU is the top-selling endurance & energy brand on Amazon by estimated revenue, at about $3M/mo from 3 products in the Endurance & Energy Best Sellers top 100. That is about 36% more than #2 Ketone-IQ (~$2.2M/mo). The list is fragmented: the top 3 brands take about 27% of its estimated sales and the top 10 about 54%, spread across 64 brands in total. About 5% of the products are gummies. All figures are modeled estimates, not Amazon data.
| # | Brand | Est. revenue/mo |
|---|---|---|
| 1 | GU11% share · best #2 | $3M |
| 2 | Ketone-IQ8% share · best #74 | $2.2M |
| 3 | Rosabella8% share · best #1 | $2M |
| 4 | Timeline Mitopure6% share · best #13 | $1.6M |
| 5 | CLIF4% share · best #3 | $1.2M |
| 6 | Ultima Replenisher4% share · best #4 | $1.1M |
| 7 | Vive Organic4% share · best #68 | $1M |
| 8 | Nutricost3% share · best #9 | $877K |
| 9 | Honey Stinger3% share · best #5 | $858K |
| 10 | Huma3% share · best #22 | $791K |
The top 10, brand by brand
1. GU
~$3M/mo est. revenue (11% of this list) and ~63K units/mo from 3 products; best position #2. Its highest-ranked product here is GU Energy, Original Energy Gels, Caffeine-Free Mixed - 24 Count at #2. Overall it ranks #174 of 3,479 brands.
2. Ketone-IQ
~$2.2M/mo est. revenue (8% of this list) and ~18.5K units/mo from 1 product; best position #74. Its highest-ranked product here is Ketone-IQ No Caffeine Ketone Shots for Focus, Original, 24 Pack | 10g exogenous… at #74. Overall it ranks #653 of 3,479 brands.
3. Rosabella
~$2M/mo est. revenue (8% of this list) and ~58.5K units/mo from 1 product; best position #1. Its highest-ranked product here is Rosabella Organic Beet Root Capsules - 1300mg Beet Root Powder Aids Healthy… at #1. Overall it ranks #146 of 3,479 brands.
4. Timeline Mitopure
~$1.6M/mo est. revenue (6% of this list) and ~16.2K units/mo from 2 products; best position #13. Its highest-ranked product here is Timeline Mitopure Urolithin A Supplement Softgels - Clinically Proven Support… at #13. Overall it ranks #648 of 3,479 brands.
5. CLIF
~$1.2M/mo est. revenue (4% of this list) and ~77.3K units/mo from 4 products; best position #3. Its highest-ranked product here is CLIF BAR Protein Energy Bars, Crunchy Peanut Butter, 15ct | 11g Protein, Made… at #3. Overall it ranks #55 of 3,479 brands.
6. Ultima Replenisher
~$1.1M/mo est. revenue (4% of this list) and ~22.2K units/mo from 1 product; best position #4. Its highest-ranked product here is Ultima Replenisher Daily Electrolyte Powder Drink Mix, 90-Serving Canister… at #4. Overall it ranks #121 of 3,479 brands.
7. Vive Organic
~$1M/mo est. revenue (4% of this list) and ~22.6K units/mo from 1 product; best position #68. Its highest-ranked product here is Vive Organic, Organic Original Immunity Boost Shot, 2 Fl Oz, 4 Count at #68. Overall it ranks #331 of 3,479 brands.
8. Nutricost
~$877K/mo est. revenue (3% of this list) and ~56.3K units/mo from 8 products; best position #9. Its highest-ranked product here is Nutricost Ashwagandha Herbal Supplement 600mg, 120 Capsules, Gluten-Free… at #9. Overall it ranks #2 of 3,479 brands.
9. Honey Stinger
~$858K/mo est. revenue (3% of this list) and ~48.4K units/mo from 2 products; best position #5. Its highest-ranked product here is Honey Stinger Organic Fruit Smoothie Energy Gel, Gluten Free & Caffeine Free… at #5. Overall it ranks #124 of 3,479 brands.
10. Huma
~$791K/mo est. revenue (3% of this list) and ~25.3K units/mo from 2 products; best position #22. Its highest-ranked product here is Huma Chia Energy Gel, Variety, 12 Gels | Real Food, Stomach Friendly Energy Gels at #22. Overall it ranks #438 of 3,479 brands.
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Full Endurance & Energy ranking
All 64 brands in the list, ordered by rank strength, plus the top 10 products.
See all Endurance & Energy brands →