Top 10 lycopene brands on Amazon (estimated revenue)
Ranked by estimated monthly revenue from Amazon's Lycopene Best Sellers top 100. Updated October 15, 2026.
Super Beta Prostate is the top-selling lycopene brand on Amazon by estimated revenue, at about $2.4M/mo from 1 product in the Lycopene Best Sellers top 100. That is about 2.9× as much as #2 Puritan's Pride (~$813K/mo). The list is fragmented: the top 3 brands take about 31% of its estimated sales and the top 10 about 58%, spread across 55 brands in total. All figures are modeled estimates, not Amazon data.
| # | Brand | Est. revenue/mo |
|---|---|---|
| 1 | Super Beta Prostate19% share · best #1 | $2.4M |
| 2 | Puritan's Pride7% share · best #2 | $813K |
| 3 | Nutricost5% share · best #5 | $681K |
| 4 | Bloofah5% share · best #29 | $591K |
| 5 | NOW Foods4% share · best #6 | $541K |
| 6 | VitaUp4% share · best #4 | $515K |
| 7 | Swanson4% share · best #25 | $475K |
| 8 | Theralogix4% share · best #38 | $468K |
| 9 | Pure Encapsulations3% share · best #28 | $388K |
| 10 | Simply Nature's3% share · best #69 | $377K |
The top 10, brand by brand
1. Super Beta Prostate
~$2.4M/mo est. revenue (19% of this list) and ~48.7K units/mo from 1 product; best position #1. Its highest-ranked product here is SUPER BETA PROSTATE Advanced - Prostate Health Supplements for Men, 120ct… at #1. Overall it ranks #263 of 3,479 brands.
2. Puritan's Pride
~$813K/mo est. revenue (7% of this list) and ~63.5K units/mo from 4 products; best position #2. Its highest-ranked product here is Puritan's Pride Premium Lycopene 20mg, 60 Rapid Release Softgels | Dietary… at #2. Overall it ranks #40 of 3,479 brands.
3. Nutricost
~$681K/mo est. revenue (5% of this list) and ~26.3K units/mo from 2 products; best position #5. Its highest-ranked product here is Nutricost Lycopene (20mg) 120 Softgels - Gluten Free, Non-GMO at #5. Overall it ranks #2 of 3,479 brands.
4. Bloofah
~$591K/mo est. revenue (5% of this list) and ~21K units/mo from 7 products; best position #29. Its highest-ranked product here is Bloofah 500mg Lycopene Supplement Tomato Extract 10:1 Capsules - 120 Count… at #29. Overall it ranks #539 of 3,479 brands.
5. NOW Foods
~$541K/mo est. revenue (4% of this list) and ~25.3K units/mo from 4 products; best position #6. Its highest-ranked product here is NOW Supplements, Lycopene 20 mg with Extract from Tomatoes, 50 Softgels at #6. Overall it ranks #1 of 3,479 brands.
6. VitaUp
~$515K/mo est. revenue (4% of this list) and ~18.5K units/mo from 1 product; best position #4. Its highest-ranked product here is VitaUp Lycopene Supplements for Men – USA Made 30 mg of Tomato Extract… at #4. Overall it ranks #343 of 3,479 brands.
7. Swanson
~$475K/mo est. revenue (4% of this list) and ~14K units/mo from 4 products; best position #25. Its highest-ranked product here is Swanson Lycopene Prostate and Heart Health Supplement, 60 Softgels, 2 Pack… at #25. Overall it ranks #14 of 3,479 brands.
8. Theralogix
~$468K/mo est. revenue (4% of this list) and ~3.8K units/mo from 1 product; best position #38. Its highest-ranked product here is Theralogix Prostate 2.4 Nutritional Supplement - 90-Day Supply - Prostate… at #38. Overall it ranks #252 of 3,479 brands.
9. Pure Encapsulations
~$388K/mo est. revenue (3% of this list) and ~4.7K units/mo from 1 product; best position #28. Its highest-ranked product here is Pure Encapsulations Lycopene 20 mg, 60 Softgel Capsules | Dietary Supplement… at #28. Overall it ranks #3 of 3,479 brands.
10. Simply Nature's
~$377K/mo est. revenue (3% of this list) and ~2.5K units/mo from 1 product; best position #69. Its highest-ranked product here is Simply Nature's Pledge Fruits & Vegetables Supplement, 4-Month Supply | Whole… at #69. Overall it ranks #225 of 3,479 brands.
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Full Lycopene ranking
All 55 brands in the list, ordered by rank strength, plus the top 10 products.
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