Top 10 mullein brands on Amazon (estimated revenue)
Ranked by estimated monthly revenue from Amazon's Mullein Best Sellers top 100. Updated October 15, 2026.
Betterbrand is the top-selling mullein brand on Amazon by estimated revenue, at about $1M/mo from 3 products in the Mullein Best Sellers top 100. That is about 51% more than #2 HERBIFY (~$664K/mo). The list is fragmented: the top 3 brands take about 30% of its estimated sales and the top 10 about 59%, spread across 52 brands in total. About 22% of the products are gummies. All figures are modeled estimates, not Amazon data.
| # | Brand | Est. revenue/mo |
|---|---|---|
| 1 | Betterbrand14% share · best #8 | $1M |
| 2 | HERBIFY9% share · best #4 | $664K |
| 3 | Nature's Answer7% share · best #3 | $487K |
| 4 | RidgeCrest6% share · best #5 | $459K |
| 5 | Zazzee5% share · best #7 | $340K |
| 6 | Herbal Goodness4% share · best #42 | $285K |
| 7 | BREATHIUM4% share · best #9 | $282K |
| 8 | SuperBonsai4% share · best #18 | $277K |
| 9 | Herb Pharm3% share · best #11 | $233K |
| 10 | BREATHE3% share · best #29 | $184K |
The top 10, brand by brand
1. Betterbrand
~$1M/mo est. revenue (14% of this list) and ~28.8K units/mo from 3 products; best position #8. Its highest-ranked product here is Betterbrand Respiratory Support Mullein Gummies, 2000mg, Pear Flavor | 50:1… at #8. Overall it ranks #516 of 3,479 brands.
2. HERBIFY
~$664K/mo est. revenue (9% of this list) and ~18.5K units/mo from 1 product; best position #4. Its highest-ranked product here is HERBIFY Mullein Drops - Lung Cleanse - Leaf Extract - Powerful Mullein for… at #4. Overall it ranks #679 of 3,479 brands.
3. Nature's Answer
~$487K/mo est. revenue (7% of this list) and ~33.6K units/mo from 4 products; best position #3. Its highest-ranked product here is Nature's Answer Mullein Leaf Herbal Supplement - 1oz, Non-GMO, Gluten-Free… at #3. Overall it ranks #65 of 3,479 brands.
4. RidgeCrest
~$459K/mo est. revenue (6% of this list) and ~15.8K units/mo from 1 product; best position #5. Its highest-ranked product here is RidgeCrest Herbals ClearLungs Extra Strength Lung Health Support 60 Ct | 30… at #5. Overall it ranks #755 of 3,479 brands.
5. Zazzee
~$340K/mo est. revenue (5% of this list) and ~16.1K units/mo from 2 products; best position #7. Its highest-ranked product here is Zazzee Extra Strength Mullein Leaf 10:1 Extract, 120 Vegan Capsules | 4 Month… at #7. Overall it ranks #22 of 3,479 brands.
6. Herbal Goodness
~$285K/mo est. revenue (4% of this list) and ~3.6K units/mo from 1 product; best position #42. Its highest-ranked product here is Herbal Goodness Papaya Leaf Extract Liquid, Platelet Supplement Boost 16oz… at #42. Overall it ranks #159 of 3,479 brands.
7. BREATHIUM
~$282K/mo est. revenue (4% of this list) and ~10.5K units/mo from 1 product; best position #9. Its highest-ranked product here is BREATHIUM 4-in-1 Mullein Drops for Lungs - Mucus, Allergy & Detox Relief… at #9. Overall it ranks #1086 of 3,479 brands.
8. SuperBonsai
~$277K/mo est. revenue (4% of this list) and ~6.4K units/mo from 1 product; best position #18. Its highest-ranked product here is SuperBonsai Super Lungs Mullein Drops – Herbal Lung Support Tincture with… at #18. Overall it ranks #944 of 3,479 brands.
9. Herb Pharm
~$233K/mo est. revenue (3% of this list) and ~16.4K units/mo from 3 products; best position #11. Its highest-ranked product here is Herb Pharm Kids Immune Fortifier: Alcohol-Free Organic Immunity Supplement with… at #11. Overall it ranks #41 of 3,479 brands.
10. BREATHE
~$184K/mo est. revenue (3% of this list) and ~4.6K units/mo from 1 product; best position #29. Its highest-ranked product here is BREATHE 8-IN-1 Mullein Drops for Lungs & Airways 2 fl.oz. - Peppermint, Thyme… at #29. Overall it ranks #1760 of 3,479 brands.
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Full Mullein ranking
All 52 brands in the list, ordered by rank strength, plus the top 10 products.
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