Top 10 potassium brands on Amazon (estimated revenue)
Ranked by estimated monthly revenue from Amazon's Potassium Best Sellers top 100. Updated October 15, 2026.
Pure Encapsulations is the top-selling potassium brand on Amazon by estimated revenue, at about $589K/mo from 2 products in the Potassium Best Sellers top 100. That is about 16% more than #2 Nutricost (~$506K/mo). The list is fragmented: the top 3 brands take about 25% of its estimated sales and the top 10 about 58%, spread across 44 brands in total. About 20% of the products are gummies. All figures are modeled estimates, not Amazon data.
| # | Brand | Est. revenue/mo |
|---|---|---|
| 1 | Pure Encapsulations9% share · best #5 | $589K |
| 2 | Nutricost8% share · best #6 | $506K |
| 3 | Life Enhancement8% share · best #4 | $504K |
| 4 | LithoLyte6% share · best #39 | $402K |
| 5 | BulkSupplements6% share · best #12 | $391K |
| 6 | NOW Foods5% share · best #3 | $302K |
| 7 | Allergy Research Group4% share · best #16 | $272K |
| 8 | Nature's Bounty4% share · best #1 | $270K |
| 9 | NaturalSlim4% share · best #11 | $254K |
| 10 | Vykee4% share · best #7 | $249K |
The top 10, brand by brand
1. Pure Encapsulations
~$589K/mo est. revenue (9% of this list) and ~17.9K units/mo from 2 products; best position #5. Its highest-ranked product here is Pure Encapsulations Potassium (Citrate), 180 Capsules | Essential Electrolyte… at #5. Overall it ranks #3 of 3,479 brands.
2. Nutricost
~$506K/mo est. revenue (8% of this list) and ~26.8K units/mo from 3 products; best position #6. Its highest-ranked product here is Nutricost Potassium Citrate 99mg, 500 Capsules at #6. Overall it ranks #2 of 3,479 brands.
3. Life Enhancement
~$504K/mo est. revenue (8% of this list) and ~20.9K units/mo from 2 products; best position #4. Its highest-ranked product here is Life Enhancement High Potency 1020 mg Potassium Supplement for Muscle, Brain &… at #4. Overall it ranks #637 of 3,479 brands.
4. LithoLyte
~$402K/mo est. revenue (6% of this list) and ~6.9K units/mo from 2 products; best position #39. Its highest-ranked product here is LithoLyte 10mEq | Water & Beverage Enhancer for Kidney Health | Citrate &… at #39. Overall it ranks #1349 of 3,479 brands.
5. BulkSupplements
~$391K/mo est. revenue (6% of this list) and ~18.3K units/mo from 3 products; best position #12. Its highest-ranked product here is BulkSupplements.com Potassium Chloride Powder - Salt Substitute, Potassium Salt… at #12. Overall it ranks #9 of 3,479 brands.
6. NOW Foods
~$302K/mo est. revenue (5% of this list) and ~38.6K units/mo from 5 products; best position #3. Its highest-ranked product here is NOW Supplements, Potassium Citrate 99 mg, Essential Mineral, 180 Veg Caps at #3. Overall it ranks #1 of 3,479 brands.
7. Allergy Research Group
~$272K/mo est. revenue (4% of this list) and ~7K units/mo from 1 product; best position #16. Its highest-ranked product here is ARG Optimox Iodoral Iodine 12.5 mg Thyroid, 90 Tablets | Iodine and Potassium… at #16. Overall it ranks #215 of 3,479 brands.
8. Nature's Bounty
~$270K/mo est. revenue (4% of this list) and ~48.7K units/mo from 1 product; best position #1. Its highest-ranked product here is Nature's Bounty Potassium 99mg, 1 Per Day, 100 Vegetarian Caplets | Supports… at #1. Overall it ranks #6 of 3,479 brands.
9. NaturalSlim
~$254K/mo est. revenue (4% of this list) and ~9.1K units/mo from 1 product; best position #11. Its highest-ranked product here is NaturalSlim Kadsorb Potassium Citrate Gluconate Supplement, 400 Capsules… at #11. Overall it ranks #484 of 3,479 brands.
10. Vykee
~$249K/mo est. revenue (4% of this list) and ~12.5K units/mo from 1 product; best position #7. Its highest-ranked product here is Vykee Nutrition Potassium Citrate Capsules Helps Electrolyte Balance 500 mg… at #7. Overall it ranks #567 of 3,479 brands.
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Full Potassium ranking
All 44 brands in the list, ordered by rank strength, plus the top 10 products.
See all Potassium brands →