SuppRankedNature's Bounty vs Centrum: Amazon sales compared
Estimated Amazon revenue, units and category ranks for both brands, side by side. Updated October 15, 2026.
On Amazon, Nature's Bounty brings in an estimated $16.8M/mo versus $3.1M/mo for Centrum, about 5.4× as much as its rival (modeled estimates, Oct 15, 2026). Nature's Bounty also sells more units (~1.6M vs ~181K a month) across 120 ranked products to 11. They meet in 4 Best Sellers lists: Nature's Bounty leads in 2 and Centrum in 2.
Head to head
| Metric | Nature's Bounty | Centrum |
|---|---|---|
| Est. revenue/mo | $16.8M | $3.1M |
| Est. units/mo | 1.6M | 181K |
| Overall rank (score) | #6 | #88 |
| Rank by est. revenue | #13 | #131 |
| SuppRanked score | 79.4 | 54.4 |
| Best-selling products | 120 | 11 |
| Categories ranked in | 68 | 4 |
| #1 category ranks | 5 | 0 |
| Gummy share | 10% | 36% |
Shared categories Est. revenue/mo in each Best Sellers top 100 · best position
| Category | Nature's Bounty | Centrum |
|---|---|---|
| Vitamins, Minerals & Supplements | $3.5M | $2.1M |
| Vitamins | $2.6M | $2.6M |
| Multivitamins | $50K | $3M |
| Prenatal Vitamins | $119K | $79K |
Top products
Nature's Bounty
As an Amazon Associate SuppRanked earns from qualifying purchases.
FAQ
Which sells more on Amazon, Nature's Bounty or Centrum?
By SuppRanked's estimates, Nature's Bounty sells more: about $16.8M/mo in Amazon revenue versus $3.1M/mo for Centrum. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 15, 2026), not official Amazon sales data.
Who sells more Vitamins, Minerals & Supplements on Amazon, Nature's Bounty or Centrum?
In the Vitamins, Minerals & Supplements Best Sellers top 100, Nature's Bounty leads with ~$3.5M/mo estimated, against ~$2.1M/mo for Centrum. Estimates only.