SuppRankedNature's Bounty vs TRU: Amazon sales compared
Estimated Amazon revenue, units and category ranks for both brands, side by side. Updated October 15, 2026.
On Amazon, Nature's Bounty brings in an estimated $17.2M/mo versus $5.4M/mo for TRU, about 3.2× as much as its rival (modeled estimates, Oct 15, 2026). Nature's Bounty also sells more units (~1.6M vs ~81.8K a month) across 120 ranked products to 7. They meet in 4 Best Sellers lists: Nature's Bounty leads in 1 and TRU in 3.
Head to head
| Metric | Nature's Bounty | TRU |
|---|---|---|
| Est. revenue/mo | $17.2M | $5.4M |
| Est. units/mo | 1.6M | 81.8K |
| Overall rank (score) | #7 | #201 |
| Rank by est. revenue | #14 | #71 |
| SuppRanked score | 79.3 | 49.2 |
| Best-selling products | 120 | 7 |
| Categories ranked in | 68 | 6 |
| #1 category ranks | 5 | 1 |
| Gummy share | 10% | 0% |
Shared categories Est. revenue/mo in each Best Sellers top 100 · best position
| Category | Nature's Bounty | TRU |
|---|---|---|
| Vitamin B | $3.1M | $4.2M |
| B3 (Niacin) | $241K | $5M |
| Vitamins | $2.6M | $2.5M |
| Hyaluronic Acid | $80K | $183K |
Top products
Nature's Bounty
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FAQ
Which sells more on Amazon, Nature's Bounty or TRU?
By SuppRanked's estimates, Nature's Bounty sells more: about $17.2M/mo in Amazon revenue versus $5.4M/mo for TRU. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 15, 2026), not official Amazon sales data.
Who sells more Vitamin B on Amazon, Nature's Bounty or TRU?
In the Vitamin B Best Sellers top 100, TRU leads with ~$4.2M/mo estimated, against ~$3.1M/mo for Nature's Bounty. Estimates only.