SuppRankedTop 10 b12 brands on Amazon (estimated revenue)
Ranked by estimated monthly revenue from Amazon's B12 Best Sellers top 100. Updated October 15, 2026.
Nature Made is the top-selling b12 brand on Amazon by estimated revenue, at about $1.9M/mo from 11 products in the B12 Best Sellers top 100. That is about 3.1× as much as #2 Nature's Bounty (~$608K/mo). The list is fairly concentrated: the top 3 brands take about 37% of its estimated sales and the top 10 about 65%, spread across 46 brands in total. About 15% of the products are gummies. All figures are modeled estimates, not Amazon data.
| # | Brand | Est. revenue/mo |
|---|---|---|
| 1 | Nature Made23% share · best #1 | $1.9M |
| 2 | Nature's Bounty7% share · best #2 | $608K |
| 3 | Pure Encapsulations7% share · best #13 | $568K |
| 4 | THORNE6% share · best #4 | $492K |
| 5 | Goli6% share · best #3 | $473K |
| 6 | Jarrow Formulas4% share · best #22 | $368K |
| 7 | Cerefolin4% share · best #32 | $335K |
| 8 | Nutricost3% share · best #10 | $240K |
| 9 | Vitamatic3% share · best #14 | $213K |
| 10 | Nutramax2% share · best #43 | $207K |
The top 10, brand by brand
1. Nature Made
~$1.9M/mo est. revenue (23% of this list) and ~139K units/mo from 11 products; best position #1. Its highest-ranked product here is Nature Made Vitamin B12 1000 mcg, Energy Metabolism Support, 150 Softgels | B12… at #1. Overall it ranks #4 of 3,479 brands.
2. Nature's Bounty
~$608K/mo est. revenue (7% of this list) and ~66.2K units/mo from 7 products; best position #2. Its highest-ranked product here is Nature's Bounty Vitamin B12 1000 mcg Caplets, 200 ct | Vitamin B12 Supplements… at #2. Overall it ranks #6 of 3,479 brands.
3. Pure Encapsulations
~$568K/mo est. revenue (7% of this list) and ~23.5K units/mo from 4 products; best position #13. Its highest-ranked product here is Pure Encapsulations B12 Folate, 60 Capsules | Energy Supplement to Support… at #13. Overall it ranks #3 of 3,479 brands.
4. THORNE
~$492K/mo est. revenue (6% of this list) and ~20.5K units/mo from 1 product; best position #4. Its highest-ranked product here is THORNE Vitamin B12 1,000 mcg, Active Methylcobalamin, 60 Capsules | Supports… at #4. Overall it ranks #8 of 3,479 brands.
5. Goli
~$473K/mo est. revenue (6% of this list) and ~30.5K units/mo from 2 products; best position #3. Its highest-ranked product here is Goli Apple Cider Vinegar Gummies - Worlds First ACV Gummy with Vitamin B12… at #3. Overall it ranks #79 of 3,479 brands.
6. Jarrow Formulas
~$368K/mo est. revenue (4% of this list) and ~20.7K units/mo from 5 products; best position #22. Its highest-ranked product here is Jarrow Methyl B-12 & Methyl Folate Supplement, 100 Chewable Tablets | Bioactive… at #22. Overall it ranks #32 of 3,479 brands.
7. Cerefolin
~$335K/mo est. revenue (4% of this list) and ~4.8K units/mo from 1 product; best position #32. Its highest-ranked product here is Cerefolin Brain Wellness, Targeted Nutrition for Cognitive Support, 30 Ct at #32. Overall it ranks #1723 of 3,479 brands.
8. Nutricost
~$240K/mo est. revenue (3% of this list) and ~15.3K units/mo from 3 products; best position #10. Its highest-ranked product here is Nutricost Vitamin B12 (Methylcobalamin) 2000mcg, 240 Capsules, Gluten Free… at #10. Overall it ranks #2 of 3,479 brands.
9. Vitamatic
~$213K/mo est. revenue (3% of this list) and ~17.8K units/mo from 4 products; best position #14. Its highest-ranked product here is Vitamatic Vitamin B12 1000 mcg, 365 Fast Dissolve Tablets, Made in USA… at #14. Overall it ranks #20 of 3,479 brands.
10. Nutramax
~$207K/mo est. revenue (2% of this list) and ~7.5K units/mo from 2 products; best position #43. Its highest-ranked product here is Nutramax Cobalequin Vitamin B12 for Dogs Over 21lbs, Chewable Tablets, 45ct… at #43. Overall it ranks #261 of 3,479 brands.
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Full B12 ranking
All 46 brands in the list, ordered by rank strength, plus the top 10 products.
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