SuppRankedTop 10 Vitamin D brands on Amazon (estimated revenue)
Ranked by estimated monthly revenue from Amazon's Vitamin D Best Sellers top 100. Updated October 15, 2026.
Nature Made is the top-selling Vitamin D brand on Amazon by estimated revenue, at about $2.7M/mo from 11 products in the Vitamin D Best Sellers top 100. That is about 2.4× as much as #2 NatureWise (~$1.1M/mo). The list is fairly concentrated: the top 3 brands take about 38% of its estimated sales and the top 10 about 69%, spread across 39 brands in total. About 17% of the products are gummies. All figures are modeled estimates, not Amazon data.
| # | Brand | Est. revenue/mo |
|---|---|---|
| 1 | Nature Made21% share · best #2 | $2.7M |
| 2 | NatureWise9% share · best #1 | $1.1M |
| 3 | THORNE9% share · best #6 | $1.1M |
| 4 | Nature's Bounty7% share · best #3 | $905K |
| 5 | Pure Encapsulations6% share · best #11 | $716K |
| 6 | NOW Foods5% share · best #9 | $692K |
| 7 | Ddrops4% share · best #13 | $455K |
| 8 | Mommy's Bliss3% share · best #7 | $437K |
| 9 | Amazon Basics3% share · best #12 | $398K |
| 10 | Garden of Life3% share · best #29 | $373K |
The top 10, brand by brand
1. Nature Made
~$2.7M/mo est. revenue (21% of this list) and ~228K units/mo from 11 products; best position #2. Its highest-ranked product here is Nature Made Vitamin D3 1000 IU (25 mcg), 300 Vitamin D Softgels | Vitamin D… at #2. Overall it ranks #3 of 3,479 brands.
2. NatureWise
~$1.1M/mo est. revenue (9% of this list) and ~75K units/mo from 1 product; best position #1. Its highest-ranked product here is NatureWise Vitamin D3 5000IU Supplement, Immune Support, 360 Mini Softgels… at #1. Overall it ranks #23 of 3,479 brands.
3. THORNE
~$1.1M/mo est. revenue (9% of this list) and ~52K units/mo from 4 products; best position #6. Its highest-ranked product here is THORNE Vitamin D-5,000, Vitamin D3 Supplement, 5,000 IU, 60 Capsules | Supports… at #6. Overall it ranks #6 of 3,479 brands.
4. Nature's Bounty
~$905K/mo est. revenue (7% of this list) and ~70.3K units/mo from 4 products; best position #3. Its highest-ranked product here is Nature's Bounty Vitamin D3 2000 IU Essential for Healthy Bones 350 Softgels… at #3. Overall it ranks #5 of 3,479 brands.
5. Pure Encapsulations
~$716K/mo est. revenue (6% of this list) and ~21.5K units/mo from 2 products; best position #11. Its highest-ranked product here is Pure Encapsulations Vitamin D3 125 mcg (5,000 IU), 120 Capsules | Supplement to… at #11. Overall it ranks #4 of 3,479 brands.
6. NOW Foods
~$692K/mo est. revenue (5% of this list) and ~69.3K units/mo from 10 products; best position #9. Its highest-ranked product here is NOW Foods Supplements, Vitamin D-3 5,000 IU, High Potency, Structural Support*… at #9. Overall it ranks #1 of 3,479 brands.
7. Ddrops
~$455K/mo est. revenue (4% of this list) and ~34.4K units/mo from 3 products; best position #13. Its highest-ranked product here is Ddrops Baby 400 IU, Vitamin D, 90 Drops 2.5mL (0.08 Fl. Oz (Pack of 1)) at #13. Overall it ranks #246 of 3,479 brands.
8. Mommy's Bliss
~$437K/mo est. revenue (3% of this list) and ~35K units/mo from 1 product; best position #7. Its highest-ranked product here is Mommy's Bliss Organic Baby Vitamin D Drops, No Artificial Color, 0.11 Fl Oz… at #7. Overall it ranks #142 of 3,479 brands.
9. Amazon Basics
~$398K/mo est. revenue (3% of this list) and ~41.5K units/mo from 4 products; best position #12. Its highest-ranked product here is Amazon Basics Vitamin D3 2000 IU Gummies, Orange, Lemon & Strawberry, 160 Count… at #12. Overall it ranks #19 of 3,479 brands.
10. Garden of Life
~$373K/mo est. revenue (3% of this list) and ~18.5K units/mo from 3 products; best position #29. Its highest-ranked product here is Garden of Life Vitamin Code Raw D3 5000 IU, 60 Vegetarian Capsules | Raw Whole… at #29. Overall it ranks #15 of 3,479 brands.
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Full Vitamin D ranking
All 39 brands in the list, ordered by rank strength, plus the top 10 products.
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