SuppRankedTop 10 prenatal vitamins brands on Amazon (estimated revenue)
Ranked by estimated monthly revenue from Amazon's Prenatal Vitamins Best Sellers top 100. Updated October 15, 2026.
Ritual is the top-selling prenatal vitamins brand on Amazon by estimated revenue, at about $2.6M/mo from 3 products in the Prenatal Vitamins Best Sellers top 100. That is about 54% more than #2 Nature Made (~$1.7M/mo). The list is fragmented: the top 3 brands take about 26% of its estimated sales and the top 10 about 66%, spread across 47 brands in total. The median list price in this top 100 is $30.34, and 22% of the products are gummies. All figures are modeled estimates, not Amazon data.
| # | Brand | Est. revenue/mo |
|---|---|---|
| 1 | Ritual12% share · best #2 | $2.6M |
| 2 | Nature Made8% share · best #1 | $1.7M |
| 3 | THORNE7% share · best #3 | $1.5M |
| 4 | Perelel6% share · best #17 | $1.4M |
| 5 | Pink Stork6% share · best #8 | $1.4M |
| 6 | Garden of Life6% share · best #7 | $1.3M |
| 7 | Theralogix5% share · best #43 | $1.2M |
| 8 | One A Day5% share · best #6 | $1.2M |
| 9 | Needed5% share · best #14 | $1.1M |
| 10 | MegaFood5% share · best #19 | $1.1M |
The top 10, brand by brand
1. Ritual
~$2.6M/mo est. revenue (12% of this list) and ~59.1K units/mo from 3 products; best position #2. Its highest-ranked product here is Ritual Women's Prenatal Multivitamins - Folate, Iron, Omega-3 DHA, Choline… at #2. Overall it ranks #37 of 935 brands.
2. Nature Made
~$1.7M/mo est. revenue (8% of this list) and ~87.9K units/mo from 5 products; best position #1. Its highest-ranked product here is Nature Made prenatal Vitamins for Women with folic Acid + DHA, 110 softgels… at #1. Overall it ranks #1 of 935 brands.
3. THORNE
~$1.5M/mo est. revenue (7% of this list) and ~37.4K units/mo from 2 products; best position #3. Its highest-ranked product here is THORNE Basic Prenatal, Includes Active Folate, Choline & Iron, 90 Capsules… at #3. Overall it ranks #3 of 935 brands.
4. Perelel
~$1.4M/mo est. revenue (6% of this list) and ~24.5K units/mo from 3 products; best position #17. Its highest-ranked product here is Perelel 1st Trimester Prenatal Vitamins for Women, Folate, Omega 3, Iron… at #17. Overall it ranks #163 of 935 brands.
5. Pink Stork
~$1.4M/mo est. revenue (6% of this list) and ~43.1K units/mo from 7 products; best position #8. Its highest-ranked product here is Pink Stork Total Prenatal Vitamin + DHA, Iron, Folate | Clean Label | 60 ct… at #8. Overall it ranks #112 of 935 brands.
6. Garden of Life
~$1.3M/mo est. revenue (6% of this list) and ~39.2K units/mo from 5 products; best position #7. Its highest-ranked product here is Garden of Life Organics Prenatal Once Daily Multivitamin, 30 Tablets | Folate… at #7. Overall it ranks #9 of 935 brands.
7. Theralogix
~$1.2M/mo est. revenue (5% of this list) and ~15.9K units/mo from 4 products; best position #43. Its highest-ranked product here is Theralogix TheraNatal Complete – Prenatal Vitamin, NSF Certified | Supports a… at #43. Overall it ranks #204 of 935 brands.
8. One A Day
~$1.2M/mo est. revenue (5% of this list) and ~44.6K units/mo from 5 products; best position #6. Its highest-ranked product here is One A Day Prenatal Advanced- Prenatal Vitamins with Folic Acid, Choline, DHA &… at #6. Overall it ranks #38 of 935 brands.
9. Needed
~$1.1M/mo est. revenue (5% of this list) and ~29.3K units/mo from 4 products; best position #14. Its highest-ranked product here is Needed. Multivitamin for Prenatal, Prenatal Multi Capsule, 30-Day Supply… at #14. Overall it ranks #123 of 935 brands.
10. MegaFood
~$1.1M/mo est. revenue (5% of this list) and ~23.4K units/mo from 4 products; best position #19. Its highest-ranked product here is MegaFood Baby & Me 2 Prenatal Vitamins, Doctor Formulated, 120 Tablets… at #19. Overall it ranks #49 of 935 brands.
Explore more
Full Prenatal Vitamins ranking
All 47 brands in the list, ordered by rank strength, plus the top 10 products.
See all Prenatal Vitamins brands →