SuppRankedTop 10 multivitamins brands on Amazon (estimated revenue)
Ranked by estimated monthly revenue from Amazon's Multivitamins Best Sellers top 100. Updated October 15, 2026.
Centrum is the top-selling multivitamins brand on Amazon by estimated revenue, at about $3M/mo from 10 products in the Multivitamins Best Sellers top 100. That is about 17% more than #2 MaryRuth's (~$2.6M/mo). The list is fairly concentrated: the top 3 brands take about 35% of its estimated sales and the top 10 about 73%, spread across 38 brands in total. The median list price in this top 100 is $18.29, and 34% of the products are gummies. All figures are modeled estimates, not Amazon data.
| # | Brand | Est. revenue/mo |
|---|---|---|
| 1 | Centrum14% share · best #2 | $3M |
| 2 | MaryRuth's12% share · best #1 | $2.6M |
| 3 | Olly9% share · best #6 | $2.1M |
| 4 | THORNE9% share · best #5 | $2M |
| 5 | One A Day7% share · best #7 | $1.6M |
| 6 | SmartyPants6% share · best #13 | $1.2M |
| 7 | Garden of Life5% share · best #17 | $1.1M |
| 8 | Ritual4% share · best #10 | $955K |
| 9 | Vitafusion3% share · best #4 | $767K |
| 10 | Nature Made3% share · best #20 | $735K |
The top 10, brand by brand
1. Centrum
~$3M/mo est. revenue (14% of this list) and ~177K units/mo from 10 products; best position #2. Its highest-ranked product here is Centrum Silver Women's Multivitamin for Women 50 and Over, 200 Tablets… at #2. Overall it ranks #31 of 935 brands.
2. MaryRuth's
~$2.6M/mo est. revenue (12% of this list) and ~73.6K units/mo from 4 products; best position #1. Its highest-ranked product here is MARYRUTH'S Liquid Multivitamin + Hair Growth, Clinically Thicker Hair, 15oz… at #1. Overall it ranks #10 of 935 brands.
3. Olly
~$2.1M/mo est. revenue (9% of this list) and ~131K units/mo from 8 products; best position #6. Its highest-ranked product here is OLLY Women's Multivitamin, Supports Overall Wellness,* Biotin - 130 Count… at #6. Overall it ranks #11 of 935 brands.
4. THORNE
~$2M/mo est. revenue (9% of this list) and ~51.6K units/mo from 3 products; best position #5. Its highest-ranked product here is THORNE Basic Nutrients 2/Day, Vitamin & Mineral Formula, 60 Capsules… at #5. Overall it ranks #3 of 935 brands.
5. One A Day
~$1.6M/mo est. revenue (7% of this list) and ~94.3K units/mo from 7 products; best position #7. Its highest-ranked product here is One A Day Multivitamin for Men - Daily Mens Multivitamins with Vitamin D, Zinc… at #7. Overall it ranks #38 of 935 brands.
6. SmartyPants
~$1.2M/mo est. revenue (6% of this list) and ~50.9K units/mo from 5 products; best position #13. Its highest-ranked product here is SmartyPants Teen Guy Plus Multivitamin Gummies, Vitamin D, Omega 3, 60 Ct… at #13. Overall it ranks #41 of 935 brands.
7. Garden of Life
~$1.1M/mo est. revenue (5% of this list) and ~27.9K units/mo from 4 products; best position #17. Its highest-ranked product here is Garden of Life Organics Women's Once Daily Multivitamin, 60 Tablets | Women's… at #17. Overall it ranks #9 of 935 brands.
8. Ritual
~$955K/mo est. revenue (4% of this list) and ~25.8K units/mo from 2 products; best position #10. Its highest-ranked product here is Ritual Women's 18+ Multivitamin - USP Verified - 60 Capsules - 30 Servings… at #10. Overall it ranks #37 of 935 brands.
9. Vitafusion
~$767K/mo est. revenue (3% of this list) and ~81.3K units/mo from 4 products; best position #4. Its highest-ranked product here is Vitafusion Women's Multivitamin Gummy | Yummy Berry Flavor | 120 Gummies | with… at #4. Overall it ranks #19 of 935 brands.
10. Nature Made
~$735K/mo est. revenue (3% of this list) and ~63.4K units/mo from 9 products; best position #20. Its highest-ranked product here is Nature Made Multivitamin Tablets with Iron, 130 Tablets | Multivitamin for… at #20. Overall it ranks #1 of 935 brands.
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Full Multivitamins ranking
All 38 brands in the list, ordered by rank strength, plus the top 10 products.
See all Multivitamins brands →