Top 10 elderberry brands on Amazon (estimated revenue)

Ranked by estimated monthly revenue from Amazon's Elderberry Best Sellers top 100. Updated October 15, 2026.

Nature's Way is the top-selling elderberry brand on Amazon by estimated revenue, at about $1.4M/mo from 8 products in the Elderberry Best Sellers top 100. That is about 89% more than #2 MaryRuth's (~$739K/mo). The list is fragmented: the top 3 brands take about 30% of its estimated sales and the top 10 about 61%, spread across 48 brands in total. About 38% of the products are gummies. All figures are modeled estimates, not Amazon data.

#BrandEst. revenue/moShare of listEst. units/moProductsBest rank
1Nature's Way15% share · best #1$1.4M15%94.5K8#1
2MaryRuth's8% share · best #3$739K8%43.3K3#3
3Sambucol6% share · best #20$588K6%27.4K7#20
4Viva Naturals5% share · best #5$494K5%20.9K2#5
5Zarbee's5% share · best #4$490K5%31.2K3#4
6Gaia Herbs5% share · best #29$441K5%11K3#29
7Emergen-C4% share · best #6$372K4%26.8K3#6
8Airborne4% share · best #2$359K4%37.6K2#2
9Llama Naturals4% share · best #14$341K4%11.1K2#14
10Garden of Life3% share · best #11$305K3%12.3K2#11
Estimates, not official Amazon data. Rankings and revenue are modeled from public Amazon Best Sellers lists and list prices (units × price, before returns, discounts and fees; not profit) and may differ from real sales. How it works.

The top 10, brand by brand

1. Nature's Way

~$1.4M/mo est. revenue (15% of this list) and ~94.5K units/mo from 8 products; best position #1. Its highest-ranked product here is Nature's Way Sambucus Elderberry Gummies for Immune Support* Ages 4+, 60 ct… at #1. Overall it ranks #12 of 3,479 brands.

2. MaryRuth's

~$739K/mo est. revenue (8% of this list) and ~43.3K units/mo from 3 products; best position #3. Its highest-ranked product here is MARYRUTH'S Toddler Elderberry Syrup, USDA Organic Elderberry, Sugar Free Kids… at #3. Overall it ranks #15 of 3,479 brands.

3. Sambucol

~$588K/mo est. revenue (6% of this list) and ~27.4K units/mo from 7 products; best position #20. Its highest-ranked product here is Sambucol Black Elderberry Syrup - Original Formula - 7.8 Fl Oz, 2 Pack | Black… at #20. Overall it ranks #461 of 3,479 brands.

4. Viva Naturals

~$494K/mo est. revenue (5% of this list) and ~20.9K units/mo from 2 products; best position #5. Its highest-ranked product here is Viva Naturals Elderberry with Vitamin C and Zinc for Adults - 5 in 1 Sambucus… at #5. Overall it ranks #156 of 3,479 brands.

5. Zarbee's

~$490K/mo est. revenue (5% of this list) and ~31.2K units/mo from 3 products; best position #4. Its highest-ranked product here is Zarbee's Kids Elderberry Immune Support Gummies, 42 ct | For Kids Ages 2+… at #4. Overall it ranks #175 of 3,479 brands.

6. Gaia Herbs

~$441K/mo est. revenue (5% of this list) and ~11K units/mo from 3 products; best position #29. Its highest-ranked product here is Gaia Herbs Black Elderberry Syrup, 5.4 Fl Oz, About 32 to 128 Servings… at #29. Overall it ranks #39 of 3,479 brands.

7. Emergen-C

~$372K/mo est. revenue (4% of this list) and ~26.8K units/mo from 3 products; best position #6. Its highest-ranked product here is Emergen-C Vitamin C 750mg Immune Support Gummies, Mixed Fruit, 45 Gummies | B… at #6. Overall it ranks #102 of 3,479 brands.

8. Airborne

~$359K/mo est. revenue (4% of this list) and ~37.6K units/mo from 2 products; best position #2. Its highest-ranked product here is Airborne Elderberry + Zinc & Vitamin C Gummies For Adults, Immune Support… at #2. Overall it ranks #170 of 3,479 brands.

9. Llama Naturals

~$341K/mo est. revenue (4% of this list) and ~11.1K units/mo from 2 products; best position #14. Its highest-ranked product here is Llama Naturals Elderberry Gummies for Kids, Vegan, Organic Immune Support… at #14. Overall it ranks #781 of 3,479 brands.

10. Garden of Life

~$305K/mo est. revenue (3% of this list) and ~12.3K units/mo from 2 products; best position #11. Its highest-ranked product here is Garden of Life Organics Elderberry Immune Gummies for Adults & Kids, 120ct… at #11. Overall it ranks #18 of 3,479 brands.

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