Top 10 elderberry brands on Amazon (estimated revenue)
Ranked by estimated monthly revenue from Amazon's Elderberry Best Sellers top 100. Updated October 15, 2026.
Nature's Way is the top-selling elderberry brand on Amazon by estimated revenue, at about $1.4M/mo from 8 products in the Elderberry Best Sellers top 100. That is about 89% more than #2 MaryRuth's (~$739K/mo). The list is fragmented: the top 3 brands take about 30% of its estimated sales and the top 10 about 61%, spread across 48 brands in total. About 38% of the products are gummies. All figures are modeled estimates, not Amazon data.
| # | Brand | Est. revenue/mo |
|---|---|---|
| 1 | Nature's Way15% share · best #1 | $1.4M |
| 2 | MaryRuth's8% share · best #3 | $739K |
| 3 | Sambucol6% share · best #20 | $588K |
| 4 | Viva Naturals5% share · best #5 | $494K |
| 5 | Zarbee's5% share · best #4 | $490K |
| 6 | Gaia Herbs5% share · best #29 | $441K |
| 7 | Emergen-C4% share · best #6 | $372K |
| 8 | Airborne4% share · best #2 | $359K |
| 9 | Llama Naturals4% share · best #14 | $341K |
| 10 | Garden of Life3% share · best #11 | $305K |
The top 10, brand by brand
1. Nature's Way
~$1.4M/mo est. revenue (15% of this list) and ~94.5K units/mo from 8 products; best position #1. Its highest-ranked product here is Nature's Way Sambucus Elderberry Gummies for Immune Support* Ages 4+, 60 ct… at #1. Overall it ranks #12 of 3,479 brands.
2. MaryRuth's
~$739K/mo est. revenue (8% of this list) and ~43.3K units/mo from 3 products; best position #3. Its highest-ranked product here is MARYRUTH'S Toddler Elderberry Syrup, USDA Organic Elderberry, Sugar Free Kids… at #3. Overall it ranks #15 of 3,479 brands.
3. Sambucol
~$588K/mo est. revenue (6% of this list) and ~27.4K units/mo from 7 products; best position #20. Its highest-ranked product here is Sambucol Black Elderberry Syrup - Original Formula - 7.8 Fl Oz, 2 Pack | Black… at #20. Overall it ranks #461 of 3,479 brands.
4. Viva Naturals
~$494K/mo est. revenue (5% of this list) and ~20.9K units/mo from 2 products; best position #5. Its highest-ranked product here is Viva Naturals Elderberry with Vitamin C and Zinc for Adults - 5 in 1 Sambucus… at #5. Overall it ranks #156 of 3,479 brands.
5. Zarbee's
~$490K/mo est. revenue (5% of this list) and ~31.2K units/mo from 3 products; best position #4. Its highest-ranked product here is Zarbee's Kids Elderberry Immune Support Gummies, 42 ct | For Kids Ages 2+… at #4. Overall it ranks #175 of 3,479 brands.
6. Gaia Herbs
~$441K/mo est. revenue (5% of this list) and ~11K units/mo from 3 products; best position #29. Its highest-ranked product here is Gaia Herbs Black Elderberry Syrup, 5.4 Fl Oz, About 32 to 128 Servings… at #29. Overall it ranks #39 of 3,479 brands.
7. Emergen-C
~$372K/mo est. revenue (4% of this list) and ~26.8K units/mo from 3 products; best position #6. Its highest-ranked product here is Emergen-C Vitamin C 750mg Immune Support Gummies, Mixed Fruit, 45 Gummies | B… at #6. Overall it ranks #102 of 3,479 brands.
8. Airborne
~$359K/mo est. revenue (4% of this list) and ~37.6K units/mo from 2 products; best position #2. Its highest-ranked product here is Airborne Elderberry + Zinc & Vitamin C Gummies For Adults, Immune Support… at #2. Overall it ranks #170 of 3,479 brands.
9. Llama Naturals
~$341K/mo est. revenue (4% of this list) and ~11.1K units/mo from 2 products; best position #14. Its highest-ranked product here is Llama Naturals Elderberry Gummies for Kids, Vegan, Organic Immune Support… at #14. Overall it ranks #781 of 3,479 brands.
10. Garden of Life
~$305K/mo est. revenue (3% of this list) and ~12.3K units/mo from 2 products; best position #11. Its highest-ranked product here is Garden of Life Organics Elderberry Immune Gummies for Adults & Kids, 120ct… at #11. Overall it ranks #18 of 3,479 brands.
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Full Elderberry ranking
All 48 brands in the list, ordered by rank strength, plus the top 10 products.
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