Top 10 magnesium brands on Amazon (estimated revenue)

Ranked by estimated monthly revenue from Amazon's Magnesium Best Sellers top 100. Updated October 15, 2026.

Pure Encapsulations is the top-selling magnesium brand on Amazon by estimated revenue, at about $5M/mo from 2 products in the Magnesium Best Sellers top 100. That is about 2.0× as much as #2 THORNE (~$2.5M/mo). The list is fairly concentrated: the top 3 brands take about 33% of its estimated sales and the top 10 about 58%, spread across 56 brands in total. About 22% of the products are gummies. All figures are modeled estimates, not Amazon data.

#BrandEst. revenue/moShare of listEst. units/moProductsBest rank
1Pure Encapsulations17% share · best #1$5M17%181K2#1
2THORNE9% share · best #4$2.5M9%89.2K3#4
3Nature Made7% share · best #3$2M7%14K7#3
4BIOptimizers5% share · best #2$1.4M5%43.3K1#2
5Neuro-Mag4% share · best #8$1.2M4%39.2K1#8
6Nature's Bounty4% share · best #7$1M4%84.2K2#7
7BioEmblem3% share · best #10$914K3%32.7K1#10
8Natural Vitality3% share · best #27$900K3%35.2K4#27
9Sports Research3% share · best #15$861K3%39.9K2#15
10NatureBell3% share · best #6$811K3%50.8K1#6
Estimates, not official Amazon data. Rankings and revenue are modeled from public Amazon Best Sellers lists and list prices (units × price, before returns, discounts and fees; not profit) and may differ from real sales. How it works.

The top 10, brand by brand

1. Pure Encapsulations

~$5M/mo est. revenue (17% of this list) and ~181K units/mo from 2 products; best position #1. Its highest-ranked product here is Pure Encapsulations Magnesium (Glycinate), 90 Capsules | Supplement to Support… at #1. Overall it ranks #3 of 3,479 brands.

2. THORNE

~$2.5M/mo est. revenue (9% of this list) and ~89.2K units/mo from 3 products; best position #4. Its highest-ranked product here is THORNE Magnesium Glycinate, Chelated Magnesium Supplement, 90 Capsules… at #4. Overall it ranks #8 of 3,479 brands.

3. Nature Made

~$2M/mo est. revenue (7% of this list) and ~14K units/mo from 7 products; best position #3. Its highest-ranked product here is Nature Made Magnesium Glycinate 200 mg per Serving, 60 Capsules | High… at #3. Overall it ranks #4 of 3,479 brands.

4. BIOptimizers

~$1.4M/mo est. revenue (5% of this list) and ~43.3K units/mo from 1 product; best position #2. Its highest-ranked product here is BIOptimizers Magnesium Breakthrough 500mg, 7 Forms of Magnesium 60 Capsules… at #2. Overall it ranks #227 of 3,479 brands.

5. Neuro-Mag

~$1.2M/mo est. revenue (4% of this list) and ~39.2K units/mo from 1 product; best position #8. Its highest-ranked product here is Neuro-Mag Magnesium L-Threonate, Memory Health, Quick Thinking, Cognitive… at #8. Overall it ranks #328 of 3,479 brands.

6. Nature's Bounty

~$1M/mo est. revenue (4% of this list) and ~84.2K units/mo from 2 products; best position #7. Its highest-ranked product here is Nature’s Bounty High Absorption Magnesium Glycinate 240 mg Capsules, 120 ct… at #7. Overall it ranks #6 of 3,479 brands.

7. BioEmblem

~$914K/mo est. revenue (3% of this list) and ~32.7K units/mo from 1 product; best position #10. Its highest-ranked product here is BioEmblem Magnesium Glycinate Complex, 300mg Per Serving, 90 Capsules | Triple… at #10. Overall it ranks #320 of 3,479 brands.

8. Natural Vitality

~$900K/mo est. revenue (3% of this list) and ~35.2K units/mo from 4 products; best position #27. Its highest-ranked product here is Natural Vitality Calm Magnesium Powder | Raspberry Lemon Flavored Supplement… at #27. Overall it ranks #298 of 3,479 brands.

9. Sports Research

~$861K/mo est. revenue (3% of this list) and ~39.9K units/mo from 2 products; best position #15. Its highest-ranked product here is Sports Research® Magnesium Glycinate 160mg, 90 Veggie Capules | 1441mg… at #15. Overall it ranks #13 of 3,479 brands.

10. NatureBell

~$811K/mo est. revenue (3% of this list) and ~50.8K units/mo from 1 product; best position #6. Its highest-ranked product here is NatureBell Pure Magnesium Glycinate 500mg Per Serving, 240 Veggie Capsules… at #6. Overall it ranks #23 of 3,479 brands.

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