SuppRankedNature Made vs Optimum Nutrition: Amazon sales compared
Estimated Amazon revenue, units and category ranks for both brands, side by side. Updated October 15, 2026.
On Amazon, Nature Made brings in an estimated $21.8M/mo versus $14.6M/mo for Optimum Nutrition, about 50% more than its rival (modeled estimates, Oct 15, 2026). Nature Made also sells more units (~1.6M vs ~364K a month) across 137 ranked products to 29. They meet in 4 Best Sellers lists: Nature Made leads in 2 and Optimum Nutrition in 2.
Head to head
| Metric | Nature Made | Optimum Nutrition |
|---|---|---|
| Est. revenue/mo | $21.8M | $14.6M |
| Est. units/mo | 1.6M | 364K |
| Overall rank (score) | #4 | #28 |
| Rank by est. revenue | #7 | #18 |
| SuppRanked score | 80.0 | 64.5 |
| Best-selling products | 137 | 29 |
| Categories ranked in | 55 | 20 |
| #1 category ranks | 5 | 3 |
| Gummy share | 28% | 0% |
Shared categories Est. revenue/mo in each Best Sellers top 100 · best position
| Category | Nature Made | Optimum Nutrition |
|---|---|---|
| Vitamins, Minerals & Supplements | $4.6M | $4.3M |
| Diet & Sports Nutrition | $511K | $6.6M |
| Blended Vitamin & Mineral Supplements | $414K | $274K |
| Zinc | $122K | $143K |
Top products
Nature Made
Optimum Nutrition
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FAQ
Which sells more on Amazon, Nature Made or Optimum Nutrition?
By SuppRanked's estimates, Nature Made sells more: about $21.8M/mo in Amazon revenue versus $14.6M/mo for Optimum Nutrition. These are SuppRanked's modeled estimates from public Amazon Best Sellers ranks and list prices (October 15, 2026), not official Amazon sales data.
Who sells more Vitamins, Minerals & Supplements on Amazon, Nature Made or Optimum Nutrition?
In the Vitamins, Minerals & Supplements Best Sellers top 100, Nature Made leads with ~$4.6M/mo estimated, against ~$4.3M/mo for Optimum Nutrition. Estimates only.