SuppRankedTop 10 ashwagandha brands on Amazon (estimated revenue)
Ranked by estimated monthly revenue from Amazon's Ashwagandha Best Sellers top 100. Updated October 15, 2026.
Goli is the top-selling ashwagandha brand on Amazon by estimated revenue, at about $887K/mo from 3 products in the Ashwagandha Best Sellers top 100. That is about 2.4× as much as #2 Nutricost (~$374K/mo). The list is fragmented: the top 3 brands take about 29% of its estimated sales and the top 10 about 55%, spread across 62 brands in total. About 23% of the products are gummies. All figures are modeled estimates, not Amazon data.
| # | Brand | Est. revenue/mo |
|---|---|---|
| 1 | Goli16% share · best #1 | $887K |
| 2 | Nutricost7% share · best #3 | $374K |
| 3 | NaturaLife Labs7% share · best #2 | $360K |
| 4 | Lemme5% share · best #14 | $270K |
| 5 | Pure Encapsulations4% share · best #4 | $218K |
| 6 | THORNE4% share · best #9 | $209K |
| 7 | Clean Nutra4% share · best #23 | $203K |
| 8 | Youtheory3% share · best #7 | $179K |
| 9 | Himalaya3% share · best #5 | $172K |
| 10 | Sports Research3% share · best #15 | $157K |
The top 10, brand by brand
1. Goli
~$887K/mo est. revenue (16% of this list) and ~55K units/mo from 3 products; best position #1. Its highest-ranked product here is Goli Ashwagandha & Vitamin D Gummy - 60 Count - Mixed Berry, KSM-66, Vegan… at #1. Overall it ranks #54 of 3,479 brands.
2. Nutricost
~$374K/mo est. revenue (7% of this list) and ~25K units/mo from 1 product; best position #3. Its highest-ranked product here is Nutricost KSM-66 Ashwagandha Root Extract (600mg) 60 Capsules | 5% Withanolides… at #3. Overall it ranks #2 of 3,479 brands.
3. NaturaLife Labs
~$360K/mo est. revenue (7% of this list) and ~25K units/mo from 1 product; best position #2. Its highest-ranked product here is NaturaLife Labs Organic Ashwagandha 2100 mg per Serving – Full Spectrum Root… at #2. Overall it ranks #143 of 3,479 brands.
4. Lemme
~$270K/mo est. revenue (5% of this list) and ~9K units/mo from 2 products; best position #14. Its highest-ranked product here is Lemme Chill Stress Relief Gummies (60 Gummies) | 300mg KSM-66 Ashwagandha… at #14. Overall it ranks #38 of 3,479 brands.
5. Pure Encapsulations
~$218K/mo est. revenue (4% of this list) and ~7.5K units/mo from 1 product; best position #4. Its highest-ranked product here is Pure Encapsulations Ashwagandha, 60 Capsules | 500 mg Ashwagandha Extract… at #4. Overall it ranks #4 of 3,479 brands.
6. THORNE
~$209K/mo est. revenue (4% of this list) and ~9.5K units/mo from 1 product; best position #9. Its highest-ranked product here is THORNE Ashwagandha, Highly Concentrated Shoden Extract, 30 Capsules | Supports… at #9. Overall it ranks #6 of 3,479 brands.
7. Clean Nutra
~$203K/mo est. revenue (4% of this list) and ~7.1K units/mo from 4 products; best position #23. Its highest-ranked product here is Clean Nutra Cortisol Supplements For Women | Maca Root Ashwagandha Cortisol… at #23. Overall it ranks #101 of 3,479 brands.
8. Youtheory
~$179K/mo est. revenue (3% of this list) and ~10K units/mo from 2 products; best position #7. Its highest-ranked product here is Youtheory Ashwagandha, 1,000 mg, 60 Vegetarian Capsules, 30-Day Supply | Stress… at #7. Overall it ranks #147 of 3,479 brands.
9. Himalaya
~$172K/mo est. revenue (3% of this list) and ~7.5K units/mo from 1 product; best position #5. Its highest-ranked product here is Himalaya USDA Organic Ashwagandha Root, 670 mg, 60 Day Supply, 60 Caplets… at #5. Overall it ranks #87 of 3,479 brands.
10. Sports Research
~$157K/mo est. revenue (3% of this list) and ~4.5K units/mo from 1 product; best position #15. Its highest-ranked product here is Sports Research® Ashwagandha w/Coconut MCT Oil, 120 Softgels | Natural… at #15. Overall it ranks #10 of 3,479 brands.
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Full Ashwagandha ranking
All 62 brands in the list, ordered by rank strength, plus the top 10 products.
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