SuppRankedTop 10 lutein brands on Amazon (estimated revenue)
Ranked by estimated monthly revenue from Amazon's Lutein Best Sellers top 100. Updated October 15, 2026.
Ocuvite is the top-selling lutein brand on Amazon by estimated revenue, at about $1.4M/mo from 4 products in the Lutein Best Sellers top 100. That is about 29% more than #2 EyePromise (~$1.1M/mo). The list is fragmented: the top 3 brands take about 27% of its estimated sales and the top 10 about 57%, spread across 55 brands in total. About 8% of the products are gummies. All figures are modeled estimates, not Amazon data.
| # | Brand | Est. revenue/mo |
|---|---|---|
| 1 | Ocuvite11% share · best #1 | $1.4M |
| 2 | EyePromise9% share · best #8 | $1.1M |
| 3 | PreserVision7% share · best #2 | $831K |
| 4 | Puritan's Pride7% share · best #3 | $798K |
| 5 | Macuhealth5% share · best #16 | $664K |
| 6 | 1MD Nutrition4% share · best #9 | $513K |
| 7 | Viteyes4% share · best #27 | $468K |
| 8 | NOW Foods4% share · best #11 | $467K |
| 9 | Pure Encapsulations4% share · best #18 | $441K |
| 10 | Sports Research3% share · best #6 | $319K |
The top 10, brand by brand
1. Ocuvite
~$1.4M/mo est. revenue (11% of this list) and ~61.3K units/mo from 4 products; best position #1. Its highest-ranked product here is Ocuvite 50+ Eye Vitamins, Lutein & Zeaxanthin Supplement, 90 Softgels | Eye… at #1. Overall it ranks #281 of 3,479 brands.
2. EyePromise
~$1.1M/mo est. revenue (9% of this list) and ~25K units/mo from 3 products; best position #8. Its highest-ranked product here is EyePromise Restore Aging Eye Health Supplements, 60 Softgels | Omega 3… at #8. Overall it ranks #477 of 3,479 brands.
3. PreserVision
~$831K/mo est. revenue (7% of this list) and ~37.3K units/mo from 2 products; best position #2. Its highest-ranked product here is PreserVision AREDS 2 Eye Vitamins Lutein & Zeaxanthin Supplement 60 Softgel… at #2. Overall it ranks #103 of 3,479 brands.
4. Puritan's Pride
~$798K/mo est. revenue (7% of this list) and ~51K units/mo from 4 products; best position #3. Its highest-ranked product here is Puritan's Pride Premium Lutigold™ Lutein Carotenoid 40mg with Zeaxanthin for… at #3. Overall it ranks #40 of 3,479 brands.
5. Macuhealth
~$664K/mo est. revenue (5% of this list) and ~7K units/mo from 1 product; best position #16. Its highest-ranked product here is Macuhealth Plus+ Eye Vitamin Supplement for Adults - Lutein & Zeaxanthin | 90… at #16. Overall it ranks #194 of 3,479 brands.
6. 1MD Nutrition
~$513K/mo est. revenue (4% of this list) and ~10.5K units/mo from 1 product; best position #9. Its highest-ranked product here is 1MD Nutrition VisionMD Eye Vitamin CARMIS - Eye Supplement for Adults - with… at #9. Overall it ranks #246 of 3,479 brands.
7. Viteyes
~$468K/mo est. revenue (4% of this list) and ~12.9K units/mo from 3 products; best position #27. Its highest-ranked product here is Viteyes AREDS 2 Classic Macular Health Formula Softgels, Eye Health Vitamin to… at #27. Overall it ranks #866 of 3,479 brands.
8. NOW Foods
~$467K/mo est. revenue (4% of this list) and ~20.1K units/mo from 5 products; best position #11. Its highest-ranked product here is Now Supplements, Lutein & Zeaxanthin, 120 Softgels at #11. Overall it ranks #1 of 3,479 brands.
9. Pure Encapsulations
~$441K/mo est. revenue (4% of this list) and ~6.4K units/mo from 1 product; best position #18. Its highest-ranked product here is Pure Encapsulations Lutein/Zeaxanthin, 120 Capsules | Supplement to Support… at #18. Overall it ranks #3 of 3,479 brands.
10. Sports Research
~$319K/mo est. revenue (3% of this list) and ~13.9K units/mo from 1 product; best position #6. Its highest-ranked product here is Sports Research® Lutein + Zeaxanthin w/Organic Coconut Oil, 120 Plantgels™… at #6. Overall it ranks #13 of 3,479 brands.
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Full Lutein ranking
All 55 brands in the list, ordered by rank strength, plus the top 10 products.
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